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Claire GARCIA

Toulouse

En résumé

Professeur de marketing . Titulaire d'un MSc d' Imperial College et d'un PhD de Kent Business School

Mes intérêts de recherche entourent le sujet du comportement responsable des entreprises et des consommateurs. Ce qui englobe des sujets tels que la consommation éthique, la consommation durable et le gaspillage alimentaire ainsi que les solutions que l'on peut y apporter.

Egalement auteur d'études de cas pédagogiques réalisées en collaboration avec les managers d'entreprise (ex Gulli, Meetic, Comptoir des cotonniers, TUI, Jacques Briochin,etc. ) portant sur des sujets de marketing ( marketing digital , problématiques en lien avec la politique de communication , le développement et le lancement de nouveaux produits, etc .. ). Ces supports pédagogiques sont déposés à la ccmp.

Mes compétences :
Marketing
Distribution
Food

Entreprises

  • Toulouse Business School - Professeur Vacataire

    Toulouse 2017 - maintenant

  • PSB - Associate Professor

    OZOIR LA FERRIERE 2011 - 2012 Brand Management class (36hours) BA level

    Business Ethics class (36hours) BA level
    Both classes were taught in English, for a multicultural audience and sessions heavily based on case studies.

  • MBA Esg - Professeur Associé

    Paris 2011 - 2012 Teaching the following classes:
    Principles of Marketing (24 hours) taught to MSc in Tourism management, option hotel students
    Corporate Strategy (15 hours) taught to MSc MBA International Trade- Taught in english

    Supervision of Masters dissertation (Applied Research)

    Supervision of Business Games and simulations

  • ESG Management School - Professeur Associé

    2010 - 2016 Teaching the following classes

    Principles of Marketing (1st year)- 66 hours
    Strategic Marketing and Market Studies techniques (2nd year)-24 hours
    Corporate Strategy (MSc)- English taught- 11,5 hours
    Marketing and Sustainable Development (MSc)- English taught- 7,5 hours

    Supervision of Business Games

    Supervision of Masters Dissertations ( Applied research)

Formations

  • University Of Kent At Canterbury (Canterbury)

    Canterbury 2006 - 2010 PhD

    PhD thesis title " The role of involvement in the use of information and labelling in the context of Fairtrade foods"
    Supervisors: Pr Fearne, Andrew and Mrs Wood, Lisa
    Summary: A combination of qualitative and quantitative methods are used to determine the precise nature of fair trade purchasing behaviour amongst supermarket shoppers.

  • Imperial College London ICL London (London)

    London 2005 - 2006 Masters dissertation title: " The influence of official signs of quality and origin on consumers- Case study of the French cheese sector
    Summary: This dissertation examines the influence of and the importance given to Official Denomination (quality or origin) by consumers when they choose cheese. The study examines the relationships between intrinsic and extrinsic quality attributes.

  • Université Bordeaux 1 Sciences Et Technologies

    Agen 2003 - 2004 Licence Professionnelle,

    Final ranking: 1st in my year.


    I realised a 4 months Internship in Mexico, Mexico City.
    Company: Nopales Azteca, Sales department

    Design and Implementation of export activities
    Translation in French and English of the company's website
    Update of the database of customers

  • Université Toulouse 3 Paul Sabatier

    Toulouse 2001 - 2003 DEUG

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