Mes compétences :
Microsoft Office
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Entreprises
Petits Pains - Burlingame, CA, USA
- Marketing Manager
2014 - maintenantIn charge of all marketing efforts since company inception. Building the brand to achieve growth to several millions in revenue.
• Launched 2 flagship brands: Petits Pains and La Tradition du Pain
• Developed marketing materials (packaging, sales sheets, brochures, product catalogs, banners, labels, uniforms, postcards, coupons)
• Developed and launched company website and social media presence
• Orchestrated the company’s presence at key events and marketplaces (demonstrations, samplings & special sales)
• Coordinated trademarking efforts for the brand and logos
• Initiated co-marketing efforts to promote products in restaurants and cafeterias
Also coordinated all nutritional efforts:
• Created all nutritional labels, ingredient and allergen statements according to FDA regulations
Starbucks / La Boulange - San Francisco, CA, USA
- Sales and Marketing Associate
2012 - 2013In charge of product launches and deployment of marketing materials through Starbucks stores after the acquisition.
• Coordinated company participation in major food events (budgeting, logistics, promotion)
• Set up Trade Marketing actions with suppliers for the notorious La Boulange Fridays
• In charge of content and design of marketing materials. Managing relationship with nutritionists, design agencies and publishers
• Designed new marketing materials for product distribution through Starbucks stores
• Developed inbound marketing and brand awareness through social media
Avenance Enseignement, Elior group - Rueil, France
- Assistant Product Manager, Trade Marketing (Internship, 7 months)
2011 - 2011In charge of all Trade Marketing operations and animations in academic institutions.
• Set up Trade Marketing operations with industrial partners (handled logistics, budgets, deadlines, creative agencies and publishers)
• Developed a suite of animations specifically targeted to different types of customers. Deployed these animations throughout all associated restaurants (including management of logistics and communication)
Health Education Association: Education Santé 74 - Annecy, France
- Project Manager (Internship, 3 months)
2009 - 2009• Developed nutrition plans for precarious and mentally disabled people.
• Counseling services and education, cooking demonstrations and meals composition. (Puzzle out labels, claims…)
University of Nottingham, Food Research Center - Loughborough, England
- Research Leader (Internship, 8months)
2008 - 2008• Set up sensory analysis and conducted statistical analysis
• Co-authored a paper on the problematic of reducing salt in food: MORRIS C., LABARRE C. et al. - Effect of pulsed delivery and bouillon base on saltiness and bitterness perceptions of salt delivery profiles, partially substituted with KCl. Food Quality and Preference, 2010, Vol. 21, Issue 5, p. 489-494
Formations
Université De Moncton (Moncton, New Brunswick)
Moncton, New Brunswick2010 - 2010Nutrition, Master 1, University of Moncton
Exchange Study Program - Nutrition
Specialization in Nutrition, Prevention and Communication in the Food & Beverage industry
