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Claire LECOQ

Paris

En résumé

More than 13 years of international experience in Market Research, Consumer Insights, Business Analysis and Marketing.
An effective communicator with good analytical and reporting skills. Conducted international researches in the Entertainment, Luxury, High Technology sectors.
Works in multi-cultural work environments.
Languages- French, English, Italian and Spanish.

Currently working in an exciting and challenging international environment.
Fostered by multi-nationality work places.

Social media addict @Claire_Disney

Excited by Transmedia Storytelling thanks to Henry Jenkins and Melanie Bourdaa


Mes compétences :
Luxe
Marketing
Microsoft CRM
Management

Entreprises

  • IPSOS

    Paris maintenant

  • The Walt Disney Company (France) - Manager - Consumer Research and Franchises

    2011 - maintenant My job is exciting since it is about Research across all Disney lines of business: Studios, Digital (including CRM), Channels, Franchises, Consumer Products, Retail, Marketing, Communication.
    Reporting to French Marketing Management as well as to EMEA and Burbank Research team.
    Burbank is the Global Disney Head Office.
    My main objectives (among a million others!) are to:
    - Answer all internal research needs and adapt the analysis to the different internal lines of business.
    - Co-work with the European and Burbank research team when a European or wold project is launched and adapt it locally gathering all the local information from key stakeholders.
    - Identify proactively research topics linked to Disney activities
    - Select, brief and establish a partnership link with the relevant research agencies
    - Suggest, schedule and manage local research projects respecting the Fiscal Year AOP and internal deadlines.
    - Present key research results to the whole company, write further topline reports with well-identified actionable recommendations.
    - Exchange best research practices with Disneyland Paris team

  • IPSOS LOYALTY - Directrice d'Etudes

    Paris 2007 - 2011 IPSOS Loyalty (Customer Satisfaction and Loyalty Surveys)


    Responsible for international satisfaction barometers for Luxury accounts (budget : 2,000 K€ per year)
    o Major projects purposes:
    ; measuring the satisfaction level of the clientele regarding the Service received in the Boutiques, through call centers and Internet(both for purchasing and after-sales service),
    ; providing effective plans of action for a better overall satisfaction and loyalty to the brand.
    o Daily commercial contact person of the clients,
    o Monitoring of the budget,
    o Set-up, coordination and follow-up of the complex international fieldwork and data processing (platform briefing in Europe, Asia, UAE and USA),
    o Data analysis, report and synthesis writing, presentation of the results to the clients executive committees,
    o Management of 4 research executives.

    ; Responsible for other smaller domestic and international ad-hoc surveys (B2C and B2B).

  • TNS Sofres - Chargée d'études Senior Marketing

    Montrouge 2005 - 2007 High Technology Department

    SENIOR RESEARCH EXECUTIVE

    Co-responsible for domestic and international B2C surveys for a High Technology account (trackings and ad-hocs) (budgets between 15 K? and 900 K?).
    o Main types of survey:
    worldwide consumer satisfaction survey,
    pricing surveys,
    focus groups for testing advertising campaigns and product specificities.
    o Daily contact with the clients and the service providers,
    o Questionnaire set-up,
    o Coordinating and controlling questionnaire programming and data processing,
    o Report and synthesis writing,
    o Presentation of the results to the client.

  • NFO INFRATEST (Bagnolet) - Chargée d'Etudes

    2002 - 2005 International Department

    RESEARCH EXECUTIVE

    Set-up and follow-up of surveys coming from international subsidiaries: BASES studies, concept/price/packaging tests.
    Responsible for advertising trackings for a multinational manufacturer of product ranges including personal care and laundry detergents.

  • AIR FRANCE - Hôtesse de l'air saisonnière (longs-courrier)

    Roissy CDG 1999 - 2001 AIR FRANCE (Roissy-Charles de Gaulle)
    Hôtesse de l’air saisonnière sur longs-courriers (Amériques, Afrique, Inde, Asie)

  • Agence de la Maison - Assistante du directeur d'agence

    1996 - 1998 AGENCE DE LA MAISON (Agence immobilière - Saint-Tropez)
    Assistante du directeur d’agence : Interprète en langue anglaise, prospection de terrains et de propriétés pour le séjour estival de la clientèle de standing

Formations

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