PARIS2012 - 2012• Launch of Rénergie Multi-Lift, Rénergie range renovation: promotional insert, POS advertising
Rénergie range: #3 on the Woman Facecare market (YTD April)
• Launch of most premium Lancôme skincare Absolue l’Extrait: customized and luxury selling tools development, 1st time for Lancôme
6th as more units sold than planned
• Launch of new serum : creation and development of technical data sheets, pocket memos, covers
• National Génifique coordination: 75 ml Limited Edition
Génifique #4 in May 2012 vs. #7 in March 2012 on the Serum market
• Statistics analyses and reports
• Competitors analyses: media publication follow up and analyses
L'Oréal
- Assistant Project Manager - International Marketing Direction - SoftSheen Carson
PARIS2011 - 2011• Body Lotions range renovation for South Africa, Kenya and Nigeria
• Deodorants range renovation
• Creation and launch of a new body cream in South Africa, Kenya and Nigeria
• Competitors analyses, statistics analyses
• Competitors book design
• End of internship project: design of a whole new face care range for Africa (budget: 3000€)
Bosch
- Marketing Assistant
2010 - 2010• Marketing: E-portal launch and knife re-pricing campaign
• Internal Communication: article drafting for Packazine
• External Sales: Internal sales process (enquiry to quotes), visits to customers
• Internal Promotion: introduction of the hub to a sister company in Holland (Tevopharm)
• Training course on Social Media Channels (Denham, UK), use of SAP
Formations
Carlson School Of Management, University Of Minnesota (Minneapolis)
