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Clemence HASENRADER - PASQUIER

NEUILLY SUR SEINE

En résumé

Global advertising media strategy for international clients
New product development and innovative solutions generating additional revenues
Multiplatform campaign management (print, online, mobile, video & tablets)
Strategic planning and international media buying
Developing and presenting client focus solutions
.

Mes compétences :
Digital
International
Média
Mobile
Social Media
Video
Branded content

Entreprises

  • New York Times (International Herald Tribune) - Senior Sales Development Manager

    2007 - maintenant *Media strategy implementation with integrated packages (print, online, video, mobile and tablets) for international clients
    *New product development generating incremental revenues
    *Managerial lead in creative brainstorming sessions

  • OMD - Senior Media Manager - International departement

    2000 - maintenant *Media campaign implementation (TV, Print, Outdoor, Online) for international accounts:
    - Advertising strategy, media planning, media plan optimization (costs + positioning)
    - Implementation of advertising partnerships (editorial placement, exclusive events negotiation...)
    *International accounts coordination

  • MPG - Media manager – International department

    1997 - 2000 *Media strategy implementation (Media planning, costs and positioning optimization)
    *International accounts coordination

Formations

Réseau

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