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Henkel
- Brand Manager
Düsseldorf
2014 - maintenant
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MWBrands - Marque Petit Navire
- Product Manager
2013 - 2014
Responsible for the company’s “breakthrough” product innovation development, from gathering of market trends and consumer insights to the launch phase, including advertising and promotion strategy
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MWBrands - Marque Petit Navire
- Junior Product Manager
2011 - 2013
• Responsible for the development of the Mackerel segment’s growth strategy, based on:
o New recipes development (7 new SKUs launched in 2 years) including market research, advertising development and packaging development
o Set up of a new promotion strategy
Very good results with a +46.8% volume of growth and a 4.7pt gain in market share
• Managed and developed the brand digital strategy
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Georgia Pacific
- Assistant Brand Manager
Bois-Colombes
2010 - 2011
In charge of the innovation launch plan (AquaTube) :
• Designed the new artworks to communicate on the innovation and educate the consumer
• Developed the launch plan: from the briefing to the execution of the 360° campaign (POS material, PR, internet, street marketing and in-store activation)
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Fromageries Bel
- Assistant Brand Manager (Intern)
Paris
2010 - 2010
• Analysed the performance of the brand sales using IRI and KANTAR.
• Forecast of short and long term sales.
• Developed and executed two promotions for consumers aiming at reinforcing the brand’s equity and increasing sales
• Set up the product range financial offers and analyzed the results.
• Developed the new www.kiri.fr website and its Facebook page
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Kraft Foods
- Assistant Brand Manager (Intern)
2008 - 2008
• Analysed the performance of the brand sales using Nielsen and made recommendations to increase the sales
• Organized a partnership with the chocolate show in Paris
• Created a new website in partnership with Allocine.com
