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Clotilde VOIZARD

Montréal

En résumé

5 years experience in marketing in FMCG at Procter&Gamble and in the sport industry on the French market and internationally.

Currently student in the 5th best master in e-commerce in the world in ordre to specialised myself in digital marketing

Fluent in English, graduated of a master in management at EDHEC

Mes compétences :
Gestion de projet
Marketing opérationnel
Trade marketing
Analyse
Brand management
Marketing stratégique
Microsoft PowerPoint
Category management

Entreprises

  • HEC Montréal - Master in e-commerce and marketing digital

    Montréal 2016 - maintenant Design and execution of web strategies for several clients of HEC network :
    - Management of AdWords campaigns within the Google Ad Grants program for a non-profit organisation in Montreal : analysis of Google Analytics data, set-up of an Adwords account, launch of 30 Ad groups, follow up on performance and optimization of ROI of campaigns
    - Redesign of the website of a client to improve KPIs : new structure, content optimized for SEO, graphic design, execution of A/B testing, design of their social strategy on the top-10 social networks and of their SEM strategy

  • Procter & Gamble - Category manager Lenor & pampers wipes

    Asnières-sur-Seine 2014 - 2015 Design and execution of the commercial strategy to reach turnover and profitability objectives on Softeners and wipes brands
    - Adapt global marketing activities developed by Global team to the French market
    - Manage promotional budget and calendar in all channels
    - Launched Lenor Unstoppables, the 2nd biggest innovation of P&G France in terms of turnover
    - Generate weekly analysis on market and brand performances, follow-up on launch KPIs progress
    - Challenge Key Account Managers to deliver their sales targets and profitability objectives
    - Design repost plans or acceleration plans in order to accelerate growth and develop selling materials to enable KAM and sales force on the field to sell
    - Participate regularly to commercial presentations to key retailers

  • Procter & Gamble - Senior Assistant Brand Manager Export - Wella Professionals

    Asnières-sur-Seine 2011 - 2013 Responsible for the execution of marketing strategies in 80 countries around 4 régions CEEMA, South-East Asia, Oceania and Latin America in collaboration with local P&G teams or distributor partners
    - Management of a junior assistant brand manager and of a team composed of a logistician, legal, and an educator manager
    - Adapted global innovation and marketing plans for each region and challenged each region to deliver sales targets and profitability objectives
    - Homogenized portfolio in all regions and have the full assortment, the right pricing, the right positioning, same education standards for hairdressers, same level of services
    - Launched 3 big innovations in all countries : organised a launch event, defined marketing-mix together with commercial teams, defined volumes, trained and equipped the sales force, defined and executed ATL, BTL and on-line marketing campaigns in close collaboration with local teams, analysed results and developed correctiv plans in order to reach targets

  • Paris Saint-Germain Football Club - Marketing Manager

    Paris 2010 - 2010 Responsible for planning advertising campaigns to maximize tickets and jerseys sales throughout the season (negotiation of media spaces, visuals development with agencies on all touchpoints)

Formations

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