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Coline DUBAUX

PARIS

En résumé

Pas de description

Entreprises

  • SFR - Junior Product Manager - VOD

    2012 - maintenant In charge of defining web and mobile marketing strategies and creating communication roadmaps

    Drafted a statement of zoning and website requirements to meet the sales objectives of a new e-commerce website

    Participated in prospection and negotiation of new sponsorships with media companies and film studios in order to improve the platform’s visibility

    Managed 3 contractors that provide web services: budget negotiation and validation, briefing and control on services delivered
  • SFR - Online Media Project Manager for VOD Services

    2011 - 2011 In charge of web communication plan and development of web activity

    Managed several web projects that aimed to increase website frequentation: factual website creation, online contests and mailing campaigns

    Launched a weekly newsletter which primary goals were to secure the loyalty of heavy users and to increase recurrence on occasional users

    Within the first semester of 2011, website frequentation increased by 36%. Usage on occasional users segment went from an average of 0.3 consumptions a month to 0.9, six months after the Newsletter’s launching

    Used Adobe Omniture Online Marketing Suite to analyze key statistics and produce reporting documents in order to define points for improvement
  • SFR - Junior Product Manager for Smartphones and Data Services

    2010 - 2010 Used consumer insights, sales reports and marketing studies to define a clear marketing positioning for each Smartphone solution (eg. iOS, Android, Windows Phone)

    Participated in operational launch of Samsung’s Bada OS and Wave and Nokia’s OVI Messaging: elaboration of communication plans, co-marketing plans, brand content videos and sales force’s coaching material

    Designed comprehensive sales training program and created new tools for sales assistance dedicated to the improvement of their knowledge and sales points on Smartphones

    Conducted a monthly report on Smartphones sales that included indicators for OS share of stocks and sales, data and voice usages and ARPU.
  • SNCF - Assistante chef de projet - Aménagements intérieurs TGV

    2009 - 2009 In charge of the launching of a waste separation experimentation to improve on-board quality of high-speed rail service

    Conducted focus groups with maintenance managers and material engineers

    Wrote a report and benchmarked the landscape of catering services and equipments in the transportation industry
  • BNP Paribas - Accueil et contact clientèle en agence

    Paris 2008 - 2008 On-field clientele relations

    Elaboration of a client migration plan, from the old agency to a newly created one

    Built and used sales pitch to convince clients they should migrate, achieved a client 90% acceptance rate

Formations

  • Ecole Centrale

    Paris 2012 - 2013 MS
  • Singapore Management University (Singapour)

    Singapour 2010 - 2010 Exchange program
  • Essec

    Cergy Pontoise 2007 - 2011 Marketing & E-Business

Réseau