Coralie BARBIER

En résumé

Entreprises

• Francaise des Jeux

  Boulogne-Billancourt maintenant

• Sportingbet PLC - CRM Executive

  2010 - 2010 In charge of routing email campaigns:
  - Targeting
  - Using Eloqua

• Directinet - CRM Project Manager

  2010 - 2010 Acquisition and retention operations: managing the planning, coordinating external and internal teams: design, technical development, prizes, routing, rulebook…
  
  In charge of dealing with the customers: strong relational skills, ROI and problem solving orientation.

• BarrierePoker.fr - Chef de projets Marketing Relationnel

  2010 - maintenant Gestion de projets marketing clients pour BarrierePoker.fr, site de poker en ligne:
  - Campagnes emailing: rédaction des briefs, retours graphiques, coordination avec les prestataires de routage.
  
  - Création du programme de fidélité: rédaction du concept, coordination avec les équipes techniques, relations avec le prestataire.
  
  - Gestion des bonus: mise en place des bonus premier dépôt et parrainage, mise en place de bonus ponctuels pour des opérations d'acquisition et de rétention, coordination avec les équipes techniques et l'équipe graphiste.

• La Française des Jeux - Assistant of the project manager - e-CRM

  Boulogne-Billancourt 2009 - 2009 - Direct marketing: managing the e-mail campaigns planning, defining the target, supervising the e-mail design and routing.
  - Retaining, re-activating the customers: defining the target, putting in place online surveys, creating and offering rewards to the customers, doing reports.
  - Conceiving a multi-channel loyalty scheme: benchmarking the competitors, making up a concept, organizing a survey.
  - Measuring customers’ satisfaction: defining our needs, supervising the questionnaire writing, proposing solutions to improve satisfaction.
  - Coordinating the deployment of a new brand in the Internet Marketing department.

• Influences Ligaris PR - Assistant of the project manager - Press Relations

  2007 - 2007 - Press relations: writing press releases, creating databases of journalists, calling journalists, informational watch, advising customers.
  - Financial communication: organizing financial results.
  - Agency development: watching and applying to tender bids.

• Hewlett Packard France - Assistant of the project manager - Internal communication

  COURTABOEUF 2007 - 2007 - Internal communication: managing the intranet, producing the internal magazine, managing events (writing contest, happy hours…).
  - Corporate communication: writing press releases, organizing a press conference.
  - Philanthropy and sponsorship: promoting HP’s actions for sponsored associations, doing follow ups and evaluation of the sponsorships.

• Décathlon - Salesperson

  Villeneuve d'Ascq 2006 - 2006 - Advising customers.
  - Managing stocks and shelves.

• Marché + - Student

  2005 - 2006 Realizing a market survey:
  - Documentary research
  - Qualitative survey (interviewing customers)
  - Quantitative survey (redacting and distributing a questionnaire, analysing the results)
  - Proposing solutions to improve the competitiveness

Formations

• The Australian National University (Canberra)

  Canberra 2008 - 2008 E-commerce, E-marketing, Decision Making.
  Creating and managing a blog.
  

• Ecole Supérieure Des Sciences Commerciales D'Angers

  2004 - 2009 Major in CRM
  
  Managing databases, direct marketing, customer-oriented marketing strategy, consumer behaviour, communication.

• Lycée Saint Louis

  Orange 2001 - 2004 Scientific baccalaureat

Réseau

• Agence Bénéfik NAMING

• Benoit CAYOL

• Celine ROGER

• Christophe GUÉRIN

• Khadija MOUTAOUAKKIL

• Ludovic CLAUDE

• Patrick JAVELLE

• Sébastien VIDET

• Stéphane RIOU

• Thibault ROBERT