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Coralie BARBIER

Boulogne-Billancourt

En résumé

Recently graduated from ESSCA, a french business school, I'm now looking for a job as a project manager in CRM or online marketing.

Mes compétences :
Direct Marketing
E-crm
ECRM
Loyalty
Marketing
Marketing direct
Microsoft CRM
online marketing
Survey

Entreprises

  • Francaise des Jeux

    Boulogne-Billancourt maintenant

  • Sportingbet PLC - CRM Executive

    2010 - 2010 In charge of routing email campaigns:
    - Targeting
    - Using Eloqua

  • Directinet - CRM Project Manager

    2010 - 2010 Acquisition and retention operations: managing the planning, coordinating external and internal teams: design, technical development, prizes, routing, rulebook…

    In charge of dealing with the customers: strong relational skills, ROI and problem solving orientation.

  • BarrierePoker.fr - Chef de projets Marketing Relationnel

    2010 - maintenant Gestion de projets marketing clients pour BarrierePoker.fr, site de poker en ligne:
    - Campagnes emailing: rédaction des briefs, retours graphiques, coordination avec les prestataires de routage.

    - Création du programme de fidélité: rédaction du concept, coordination avec les équipes techniques, relations avec le prestataire.

    - Gestion des bonus: mise en place des bonus premier dépôt et parrainage, mise en place de bonus ponctuels pour des opérations d'acquisition et de rétention, coordination avec les équipes techniques et l'équipe graphiste.

  • La Française des Jeux - Assistant of the project manager - e-CRM

    Boulogne-Billancourt 2009 - 2009 - Direct marketing: managing the e-mail campaigns planning, defining the target, supervising the e-mail design and routing.
    - Retaining, re-activating the customers: defining the target, putting in place online surveys, creating and offering rewards to the customers, doing reports.
    - Conceiving a multi-channel loyalty scheme: benchmarking the competitors, making up a concept, organizing a survey.
    - Measuring customers’ satisfaction: defining our needs, supervising the questionnaire writing, proposing solutions to improve satisfaction.
    - Coordinating the deployment of a new brand in the Internet Marketing department.

  • Influences Ligaris PR - Assistant of the project manager - Press Relations

    2007 - 2007 - Press relations: writing press releases, creating databases of journalists, calling journalists, informational watch, advising customers.
    - Financial communication: organizing financial results.
    - Agency development: watching and applying to tender bids.

  • Hewlett Packard France - Assistant of the project manager - Internal communication

    COURTABOEUF 2007 - 2007 - Internal communication: managing the intranet, producing the internal magazine, managing events (writing contest, happy hours…).
    - Corporate communication: writing press releases, organizing a press conference.
    - Philanthropy and sponsorship: promoting HP’s actions for sponsored associations, doing follow ups and evaluation of the sponsorships.

  • Décathlon - Salesperson

    Villeneuve d'Ascq 2006 - 2006 - Advising customers.
    - Managing stocks and shelves.

  • Marché + - Student

    2005 - 2006 Realizing a market survey:
    - Documentary research
    - Qualitative survey (interviewing customers)
    - Quantitative survey (redacting and distributing a questionnaire, analysing the results)
    - Proposing solutions to improve the competitiveness

Formations

  • The Australian National University (Canberra)

    Canberra 2008 - 2008 E-commerce, E-marketing, Decision Making.
    Creating and managing a blog.

  • Ecole Supérieure Des Sciences Commerciales D'Angers

    2004 - 2009 Major in CRM

    Managing databases, direct marketing, customer-oriented marketing strategy, consumer behaviour, communication.

  • Lycée Saint Louis

    Orange 2001 - 2004 Scientific baccalaureat

Réseau

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