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Lucie Labs
- Marketing Director
2016 - maintenant
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Amadeus Nice
- Head of Communications and Change Management
Sophia Antipolis
2013 - 2016
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Amadeus
- Communication, Change and Knowledge Manager
Sophia Antipolis
2011 - 2013
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Amadeus
- Knowledge Advisor Travel Agency Distribution
Sophia Antipolis
2009 - 2011
Main mission :
Drive and improve the information and knowledge sharing throughout the TA Distribution area, on a worldwide scope
Needs analysis, vision, strategy and action plans for the sharing of the TA knowledge between central and local entities
Definition and management of key processes and tools to achieve success and improve satisfaction
Development and Management of the KM community – structure – standards & procedure to ensure accurate information
Promotion, buzz marketing and adoption
ROI and performance management
All HR related activities both in direct report and influencing
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Amadeus
- Unit Manager Product Marketing & Communication
Sophia Antipolis
2006 - 2009
Main mission :
Lead the Marketing (both inbound and outbound) of Central product lines cross segments and cross references, on a worldwide scope to ensure that our products are marketed the right way to the right audience and at the right moment.
Leverage of knowledge on market needs and customer requirements
Revamping and rationalisation of key internal documentation and references for a better understanding of our products and a seamless use of or documentation
Definition and leverage of key Marcom tools to ensure an accurate level of Marcom deliverables
Definition and management of key internal processes to leverage product knowledge throughout the Marketing teams of Amadeus’s subsidiaries.
Definition and management of key product launch/marketing programs with other Amadeus entities
Drive and internal communication programme to accompany the reorganisation of the teams (240 people)
Influencing and Management of stakeholders’s satisfaction
Manage budget and satisfaction on overall central marketing products activties
My role was key to the evolution of the Product Management’s understanding of how to merchandise our products and the evolution of our deliverables to the markets
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Dell
- Senior Marcom Programs Manager - EMEA region
MONTPELLIER
2003 - 2005
Main mission : Implementing my successes across Europe and Initialising a “branded” Marketing across 18 countries of Europe
Centralised Marketing and budget Management (m€ 2M per quarter): planning, focuses, messaging, creative, Merchandising, production, printing, fulfilment, etc…
Collaboration with Product Directors as per technical writing and product focuses/offers on various media (paper/online/event/etc…)
Market Analysis and stratified Marketing according to the Markets ‘specifications : local Vs European needs, public / education/ business sizes / etc …
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Dell
- Marcom Programs Manager - Relational - Southern Europe
MONTPELLIER
2001 - 2003
“Relationship Marketing” Concept across 4 countries of Southern Europe
Initialised the Centralised Marketing strategy and budget across 3 countries:
costs reductions, Marketing logistics, …
Segmented marketing for Brand Penetration, acquisition and Development Strategy,
CRM Concept : follow up of Marketing actions, internal communication and incentive strategy with sales and Product teams, Viral Marketing, ROI Management.
Metrics: reporting tables, budget management, margin review with the sales team
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Dell
- Marketing Executive - Small Businesses - France
MONTPELLIER
2000 - 2001
Creation / implementation of the Marketing Plan – budget – logistic – Messaging
Initialised a recurrent Communication Strategy :monthly catalogue, products launching, News letter, etc …
Customer retention: Brand loyalty programs, customer events, incremental Marketing
Online Strategy : initialised dedicated and stratified e-shots, client’s Extranet
Acquisition Strategy : Penetration mailers, Welcome Pack, etc …
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PS'SOFT
- Marketing Specialist & Database Analayst- France
1999 - 2000
Marketing Executive and Database Analyst for France
Creation Operational Database usable to track Marketing and Sales activities
Direct Marketing and Leads generation
Clients Events : International shows, Seminars and Brand awareness events
Press-Relations
Creation and development of the new Web site (design, messaging, etc…)
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Chamber of Commerce of Nimes
- Marketing & Quality Assurance Executive
1996 - 1997
Direct Marketing and Market analysis on the regional tourism industry
Concept and Promotion of Quality Insurance Charter for the “Pont du Gard” business
