Mes compétences :
EMEA
General Management
Management
Marketing
MBA
Entreprises
Dell
- Marketing Manager
MONTPELLIER2004 - maintenantCurrent position: Dell Europe, Paris, France
From Sept. 2005 EMEA Promotions Manager
• Define and implement quarterly and weekly promotional pricing strategy to meet revenue and margin target.
• Manage Client systems, Services, Software & Peripherals product portfolio to over-achieve on team objectives.
• Define and own promotional pricing process for Small & Medium businesses segment. (HSB before Sept 2007 reorg)
• Analyse and present promotional activities’ results. Perform bridge analysis and business recommendations.
• Drive promotions’ awareness to internal as well as external customers through the different media available (catalogues, faxes, emails, national press, search engines, affiliate programs)
• Provide ad-hoc analysis to address gaps in day to day business
Dell Europe, Montpellier, France
Sept. 2004 – Aug. 2005 EMEA Online Strategy, Research & Customer Experience Manager
• Develop and structure this new cross-organizational and cross-functional position.
• Define systems & plans to obtain customer feedback throughout different steps in the online purchase path
• Execute research, metrics and analysis plans for Dell EMEA online properties.
• Define online team’s Customer Experience quarterly objectives and action plans.
2005:
Six Sigma Green belt certification: Improve Dell EMEA Online Conversion Rate
Savings: $1.1 million
Nintendo
- Project Manager
Cergy2000 - 2003• Recruited and managed a team of 5 translators and 12 game testers.
• Responsible for the adaptation and translation of games and other marketing support, including, packaging and advertising, for French speaking markets.
• Worked very closely with Italian, Spanish, Germans and Japanese development teams, on extremely successful projects such as Pokémon.
Formations
Judge Business School (Cambridge University) (Cambridge)
