15 years’ experience in healthcare marketing with accurate understanding of pharmaceutical environment & related business needs (both mature and emerging markets), strategic thinking
International project management experience with strong communication skills, ability to innovate formulate and execute
Market research expertise both in qualitative & quantitative tools (Forecasting, Rx Trackers, Brand image positioning, Pricing, Segmentation, Detail Aid testing)
Marketing Audit expertise (infield with Sales reps, MSLs) - Sales Force effectiveness
Experience in a wide range of therapeutic areas (ethical, OTC)
CV and metabolism, nephrology, respiratory, oncology & hematology, ophthalmology, rheumatology, dermatology, CNS, infectiology, psychiatry, dental care, pain, vaccines
Knowledge of tools & panels used by pharmaceutical industry (Gers, Icomed, logimed, Xponent)
Mes compétences :
Marketing research
International Project Management
Pas de formation renseignée