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David CARRALON

  • DavidCarralon
  • International SEO Consultant

Paris

En résumé

Consultant SEO International et Fondateur de Digitalico Media. J'accompagne les entreprises de toutes tailles dans leur stratégie d'acquisition digitale, la conversion des clients et la formation des équipes marketing, contenu et développement.


Mes compétences :
International SEO
Multilingual SEO
International Keyword Research
Bilans SEO ou acquisition en général
Pay Per Click
Digital Marketing
Strategy de Contenus
Webmarketing

Entreprises

  • DavidCarralon - International SEO Consultant

    Marketing | Paris (75000) 2018 - maintenant Consultant indédependant

  • Career Builder - Head of International SEO

    Marketing | Paris (75000) 2015 - 2018 Management et stratégie SEO: Comme Head de projets SEO et comme chef d’équipe, mes responsibilités etaient diverses:

    – Élaboration et mise en place une stratégie de référencement naturel international.
    – Définition des objectifs techniques concernant l’infrastructure web, les frameworks, l’archictecture IA, l’arborescence global vs local
    – Encadrement et coordination de l’équipe tout au long du projet.
    – projets SEO offsite : suiviS , reporting et feedback aux partenaires.

  • British Council - Global SEO Manager

    Marketing | Manchester 2010 - 2014 Managing the global search marketing strategies for the British Council, the Uk's International cultural relations organisation.

  • David Carralon Inc - Freelance SEO Consultant

    2007 - 2009 Owner at DavidCarralonInc, where I consult on project work for small and medium-size business in the UK, Spain and France. My main offerings are Search marketing consulting in the areas of project set up, website analysis and competitive advantage, planning, implementation.

    My implementation and development work on search marketing campaign is strongly driven by ROI (return on investment) KPIs (key performance indicators) with a focus on local search if applies and a element of Online PR and social media.

    www.davidcarralon.com

  • British Council France - Web and E-marketing Manager

    2004 - 2009 At present I manage the development and promotion of two British Council websites: France and Switzerland. I provide consultancy on web content management, advice on the use of guidelines, brand parameters and implementation of web projects that adhere to corporate standards.

    I am responsible for the writing, implementation and deployment of the country's e-marketing strategy ( SEM and SEO) and management of the e-marketing budget. I have a proven success record of developing considerable online exposure, qualified traffic and conversions at both country and regional level through the implementation of successful search engine marketing strategies: search engine optimisation, paid advertising (PPC), email marketing, online partnership and paid advertising. I have experience of working with designers, suppliers, developers and editorial teams.

Formations

  • MMC Learning, Manchester Metropolitan University (Manchester)

    Manchester 2008 - 2008 Professional Development Award in e-Marketing

    CIM-Awarded certification, Chartered Institute of Marketing

    MyKnowledgeMap Group.

Réseau

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