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David CARRALON

PARIS

En résumé

Mes compétences :
Advertising
CRO
E-mail Marketing
Email
Email marketing
International
Keyword Research
Marketing
Marketing online
online marketing
Pay Per Click
Reporting
Research
Search
Search Engine Marketing
Search marketing
SEM
Seo
SEO SEM
SMO
Digital Marketing
Digital Strategy
Webmarketing

Entreprises

  • British Council France - Web and E-marketing Manager

    maintenant

  • British Council - Global SEO Manager

    Manchester maintenant Managing the global search marketing strategies for the British Council, the Uk's International cultural relations organisation.

  • Career Builder - Head of International SEO

    2015 - maintenant

  • David Carralon Inc - Freelance SEO Consultant

    2007 - 2009 Owner at DavidCarralonInc, where I consult on project work for small and medium-size business in the UK, Spain and France. My main offerings are Search marketing consulting in the areas of project set up, website analysis and competitive advantage, planning, implementation.

    My implementation and development work on search marketing campaign is strongly driven by ROI (return on investment) KPIs (key performance indicators) with a focus on local search if applies and a element of Online PR and social media.

    www.davidcarralon.com

  • British Council France - Web and E-marketing Manager

    2004 - 2009 At present I manage the development and promotion of two British Council websites: France and Switzerland. I provide consultancy on web content management, advice on the use of guidelines, brand parameters and implementation of web projects that adhere to corporate standards.

    I am responsible for the writing, implementation and deployment of the country's e-marketing strategy ( SEM and SEO) and management of the e-marketing budget. I have a proven success record of developing considerable online exposure, qualified traffic and conversions at both country and regional level through the implementation of successful search engine marketing strategies: search engine optimisation, paid advertising (PPC), email marketing, online partnership and paid advertising. I have experience of working with designers, suppliers, developers and editorial teams.

Formations

  • MMC Learning, Manchester Metropolitan University (Manchester)

    Manchester 2008 - 2008 Professional Development Award in e-Marketing

    CIM-Awarded certification, Chartered Institute of Marketing

    MyKnowledgeMap Group.

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