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Microsoft
- Consumer Marketing Communication Director
Issy-les-Moulineaux.
2014 - maintenant
• Define Consumer Marcom strategies across business groups (Surface, Lumia, Office, Windows...)
• Plan and execute integrated global and local campaigns to drive awareness, excitement, purchase intent for MS consumer products and brands and drive traffic to Retail stores and Mobile Operators.
• Drive multi-million multi-screen campaigns (traditional media, social, digital, experiential…)
• Manage MS Consumer Marcom team and multiple advertising agencies
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Microsoft
- Business & Strategy Director - Consumer & Channel Division
Issy-les-Moulineaux.
2013 - 2014
• Lead business planning & processes for Microsoft Consumer Devices/Services (Windows PC & Tablets; Surface; Office; Smartphones; Xbox) across 3 consumer channels (Retail, Operators, OEM).
• Report and provide executive support to CCG GM; Improve CCG Organization and Leadership team effectiveness; Drive Scorecards.
• Drive partnerships with Consumer brands across 3 screens (PC/tablets, smartphones, TV)
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Microsoft
- Senior Marketing & Business Director IEB (Interactive Entertainment Business)
Issy-les-Moulineaux.
2009 - 2013
• IEB scope: Xbox console, Kinect & accessories, games (Packaged & Digital), Xbox Live (subscriptions & transactions) & online services (Xbox Music, Xbox Video, SmartGlass)
• Responsible for IEB business in France: Sales, Budget and P&L accountability, reviews with EMEA/Corp HQs
• Market/Competitive intelligence, Business Planning, Strategy, Go to Market definition and execution
• Ownership for Xbox marketing campaigns (Media, PR, events, partnerships, CRM, Social & online), fully integrated with sales & channel.
• Partner engagement: retailers, industry orgs, strategic brand & content partners, press, agencies, internal
• Management of IEB marketing team
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Microsoft
- Marketing Director - Xbox
Issy-les-Moulineaux.
2008 - 2009
• Responsible for Xbox & PC Games Marketing (console, Xbox Live services, accessories, games)
• Marketing strategy, Go to market and execution; PR; Media; Events; Partnerships; CRM & Online
• Managed relationships with 3rd party publishers (Ubisoft, Activision, Electronic Arts…)
• Launched Xbox Live entertainment services and entered new markets: video on demand, Zune music, Sports & TV, social networks.
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Microsoft
- Group Marketing Manager – Xbox & Games
Issy-les-Moulineaux.
2004 - 2008
• Managed product marketing plans for Xbox 360 platform & ecosystem.
• Launched Xbox 360 console, games (Halo, Gears of War, • Forza…), accessories and Xbox Live online service.
• Follow up sales & forecasting; Business intelligence & Consumer insights
• Team management.
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Microsoft
- Platform & Brand Manager - Xbox
Issy-les-Moulineaux.
2003 - 2004
Product management (console & accessories); Responsible for Xbox brand, media strategy & plans
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Microsoft
- Marketing Team Leader - Xbox1 & Games
Issy-les-Moulineaux.
2001 - 2003
Launched and managed Xbox1 Platform (console, accessories, games). Team management
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Microsoft
- Senior Product Manager – Windows Games
Issy-les-Moulineaux.
1997 - 2001
Started gaming business at Microsoft (Age of Empires;Flight Simulator...).Also managed Works, AutoRoute Express, Picture It!
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Acclaim Entertainment
- Senior Product Manager
1993 - 1997
Marketing plans for Acclaim, Interplay and Gametek video games. Launched Mortal Kombat and NBA Jam series, Alien Trilogy, MDK.
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Sega
- Event Manager
Paris
1993 - 1993
