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David GOODWIN

TOULOUSE

En résumé

NEWS: Dale Carnegie France cherche des nouveaux franchisés à Bordeaux, Montpellier et Dijon.

I am an experienced Marketing professional with more than 20 years experience of B2B Marketing throughout Europe, the Middle East and Asia. I work for Dale Carnegie & Associates as Field Marketing Executive for the EMEA region.I am based in the SW of France and speak fluent German, French & English. I am currently learning Chinese and Japanese.


Mes compétences :
Market analysis
Marketing strategy
Marketing
Customer Relationship Management
responsible for communication
manage multiple projects
Profit and Loss Accounts
Managerial Skills
Competitor analysis
B2B marketing

Entreprises

  • MCE - Marketing Director

    2014 - maintenant

  • Dale Carnegie & Associates - Franchising Manager/ EMEA Field Executive Marketing

    2011 - 2014

  • Management Centre Europe - Marketing Director

    2005 - 2011 Marketing Director for Europe, Middle East and Africa
    - Launched new products successfully into 15 new markets and segments
    - Increased sales from EUR 4m to EUR 7m with full Profit & Loss responsibility
    - Developed alliances and cross marketing initiatives with Chinese and Japanese subsidiaries
    - Increased CRM database of active contacts from 50K to 250K contacts in key B2B industries
    - Implemented targeted and specific marketing in 5 key segments

  • Management Centre Europe - Strategic Planner & Marketing Manager

    2003 - 2004 - Implemented concept of B2B marketing throughout the company - replacing B2C focus
    - Increased overall pricing by 15% on key products and services
    -Developed localized versions of 14 key products and services

  • Management Centre Europe - Strategic Marketing Manager

    2002 - 2002 - Restructured the Marketing Department to deliver B2B marketing strategies
    - Implemented Management Information Systems to support CRM
    - Developed new and effective B2B Marketing Strategy for the organisation

  • Management Centre Europe - Account Executive

    2001 - 2001 - Developed new business in Central & Eastern Europe and increased revenues by 20% in an 8 month period.

  • Management Centre Europe - Business Development Executive

    2000 - 2001 - Developed lead generations systems for sales teams and increased leads by 50%
    - Created competitor analysis database for use by senior management

  • Freelance in Germany, Belgium, Ireland - Communications Consultant

    1994 - 2000 - Developed marketing and communications plans for Japanese and European companies with strong focus on English language skills.

  • Nova Language School (Tokyo, Japan) - Language and Communications Teacher

    1989 - 1990

Formations

  • Dublin City University & Innsbruck University (Dublin)

    Dublin 1990 - 1993 B.A. in International Marketing and Languages

  • DUBLIN INSTITUTE OF TECHNOLOGY (Dublin)

    Dublin 1987 - 1989 National Certificate in European Languages for Business

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