Mes compétences :
Marketing
Optique
Trade marketing
Entreprises
Essilor International
- Trade Marketing Manager
Charenton-le-Pont2009 - maintenantMission: Identify the key business according to different store profiles and design the proper set of in-store tools to support the ECP growth
- MARKET KNOWLEDGE: Conduct market analysis and competitor benchmark on shopper experience / optical retail. Create and maintain a retail database to share examples of retail environment.
- IN-STORE TOOLS DEVELOPMENT: Market and competitor analysis to understand ECP needs, development and deployment of trade marketing and communication tools ( Visioffice 1 & 2 sales aid, digital and paper demo tool, communications package , best practice merchandising )
- SHOPPING EXPERIENCE & SELLING PROTOCOL : Renew the shopperlab with the key business priority and manage the visit to the shopperlab. Develop and follow the pilot on the virtual store. Work in association with the product manager to create in-store selling protocol according to the product and the ECP segmentation.
Essilor international
- Chef de produit Junior
2007 - 2009- Développement des aides à la vente digitaux et des outils de communication pour accompagner le lancement d'outils de prises de mesure
- Benchmark et analyse du marché des outils de personnalisation en magasin
