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Delpon De Vaux LAURE

PARIS

En résumé

Mes compétences :
Assertif
International

Entreprises

  • Sanofi-Aventis,SINGAPORE - Product Manager for ACTONEL®

    2008 - 2008 • Created and implemented successful marketing programs to help drive script growth
    • Championed the planning and evolution of the ActNow program in Singapore
    • Helped manage Actonel marketing budget with finance, minimized variance, and optimized investment
    • Communicated with sales force to optimize the execution and success of promotional programs

  • Servier, PARIS, France - International Product Manager for PROCORALAN®-

    2008 - maintenant • Developing marketing strategy, messaging, and promotional tactics worldwide
    • Developing marketing promotional material internally ( brochure, article, visual aid, detailing scheme etc )
    • Follow-up of the implementation
    • Responsible for quantitative market research analysis providing strategic direction to the brand team
    • Involved in the international qualitative market research
    • Conducting marketing training meetings periodically for the key marketing and medical teams
    • Conducting marketing presentation for the direction
    • Life cycle management for Procoralan

  • Sanofi-Aventis,SINGAPORE - Asia-pacific Regional Associate Product Manager for PLAVIX® and CLEXANE® -

    2007 - 2008 • Developed thorough understanding of the 14 markets across Asia-Pacific with key learning from the various healthcare systems, physicians & patient’s behaviours and generics threats
    • Participated to develop the marketing strategies and promotional tactics
    • Responsible of competitors’ analysis and action plan development to protect Plavix stroke business
    • Developed promotional material to implement the defined strategies
    • Managed two majors scientific closed event meetings with key opinion leaders
    • Helped to drive a market sizing & mapping research to gain deeper insight into thrombosis market
    • Organization of a sales forces meeting training the reps with a new selling model

  • Sanofi-Aventis - International Associate Product Manager for ACTONEL®

    Paris 2006 - 2006 • Thorough understanding of product’s communication strategy to provide prompt feedback on all agency materials, ensuring timely delivery of global campaign
    • Worked closely with agencies, medical and regulatory teams to develop congress booth’ promotional tools and congresses symposium, making the brand highly differentiated from competitors
    • Actively involved in the analysis of market research to prepare the brief for the advertising agency, ensuring the global master detail aid could be implemented worldwide
    • Helped to manage a global Medico-Marketing workshop involving 37 countries
    • Analysis of a new competitor entry, provided to affiliates to aid development of local defence plans

  • Population Council Laboratory,NGO, NEW-YORK - Research internship

    2005 - 2005 - Sought out multiple sources of information to progress understanding of suitable patch technology
    - Execution and analysis of toxicological trials ensuring the progress in a new drug development

Formations

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