Delpon De Vaux LAURE

En résumé

Entreprises

• Sanofi-Aventis,SINGAPORE - Product Manager for ACTONEL®

  2008 - 2008 • Created and implemented successful marketing programs to help drive script growth
  • Championed the planning and evolution of the ActNow program in Singapore
  • Helped manage Actonel marketing budget with finance, minimized variance, and optimized investment
  • Communicated with sales force to optimize the execution and success of promotional programs

• Servier, PARIS, France - International Product Manager for PROCORALAN®-

  2008 - maintenant • Developing marketing strategy, messaging, and promotional tactics worldwide
  • Developing marketing promotional material internally ( brochure, article, visual aid, detailing scheme etc )
  • Follow-up of the implementation
  • Responsible for quantitative market research analysis providing strategic direction to the brand team
  • Involved in the international qualitative market research
  • Conducting marketing training meetings periodically for the key marketing and medical teams
  • Conducting marketing presentation for the direction
  • Life cycle management for Procoralan

• Sanofi-Aventis,SINGAPORE - Asia-pacific Regional Associate Product Manager for PLAVIX® and CLEXANE® -

  2007 - 2008 • Developed thorough understanding of the 14 markets across Asia-Pacific with key learning from the various healthcare systems, physicians & patient’s behaviours and generics threats
  • Participated to develop the marketing strategies and promotional tactics
  • Responsible of competitors’ analysis and action plan development to protect Plavix stroke business
  • Developed promotional material to implement the defined strategies
  • Managed two majors scientific closed event meetings with key opinion leaders
  • Helped to drive a market sizing & mapping research to gain deeper insight into thrombosis market
  • Organization of a sales forces meeting training the reps with a new selling model

• Sanofi-Aventis - International Associate Product Manager for ACTONEL®

  Paris 2006 - 2006 • Thorough understanding of product’s communication strategy to provide prompt feedback on all agency materials, ensuring timely delivery of global campaign
  • Worked closely with agencies, medical and regulatory teams to develop congress booth’ promotional tools and congresses symposium, making the brand highly differentiated from competitors
  • Actively involved in the analysis of market research to prepare the brief for the advertising agency, ensuring the global master detail aid could be implemented worldwide
  • Helped to manage a global Medico-Marketing workshop involving 37 countries
  • Analysis of a new competitor entry, provided to affiliates to aid development of local defence plans

• Population Council Laboratory,NGO, NEW-YORK - Research internship

  2005 - 2005 - Sought out multiple sources of information to progress understanding of suitable patch technology
  - Execution and analysis of toxicological trials ensuring the progress in a new drug development

Formations

• Université Paris V - René Descartes (Paris)

  Paris 2005 - 2006 Marketing,Law and Health economics
  
  MASTER

• Faculté De Pharmacie René Descartes

  Paris 1999 - 2006 Industrie

Réseau

• Bertrand GRENERON

• Eric PHELIPPEAU

• Etienne SALLES

• Florine RIGAUD

• Geoffroy CHABRILLAT

• Isabelle DEPRET

• Marie DA PRATO

• Mélanie LETELLIER-TARDY

• Michael GAY DUCHOSAL

• Solenne BORDEAUX MONTRIEUX