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Mondelēz International
- Trade Marketing & Business Planning Manager chez Mondelēz International
CLAMART
2011 - 2016
In charge of category sales planning strategy and business drivers in on-trade channel.
Build annual category review and 3 years business Plan including snacking strategy, cross-categories activations and projects.
BtoB and BtoC activation for on-trade channels ( Wholesalers, Cash & Carry, Vending, Convenience Store, Catering, professional fair…)
Define all business drivers and KPI’s : Assortment, price, Promotion, Merchandising, in-store visibility, new product launch plan, CRM Program, customer incentive…
Coordinate sales strategy implementation with local team (Sales director, Customers Directors, Kam, Catman, Field force director, Sales Force, Marketing…) and share best practices with European team.
Team management 6 direct report & 6 un-direct. (Budget 6M€, Turn Over 70M€).
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KRAFTFOODS
- External Sales Force Manager - Retail
2010 - 2011
In charge of external Sales force. 21 Representatives 3 Area Manager 1 National Manager
All kraftfoods categories, Turnover 320 M€, 2620 Stores, 530 sku’s.
Categories Strategy implementation, build and drive KPI’s.
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LU FRANCE - GROUPE KRAFT
- Senior Key Account Manager Retail
2008 - 2010
National account management,including annual-listings, negociations.
Systeme U Turnover : 150 M€, 300 sku’s.
Entire LU portfolio, all LU categories, Biscuits, Savoury Crackers, substituted bread, Soft Cakes, cereals bars. (Range, Promo, merchandising, supply…)
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DANONE LU
- Sales Area Manager - retail
Paris
2006 - 2008
Team management, 6 sales representatives and 1 promoter.
(210 Stores Turnover 75 M€ )
Recruitment, training, coaching, and team appraisals: KPI’S follow-up and team performance management.
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DANONE LU
- KEY ACCOUNT MANAGER & CATEGORY MANAGER - Retail
Paris
2003 - 2006
National account management, listing, negotiation and analysis of business drivers.
Carrefour Group Turnover: 65 M€, 70 references, substituted bread and cereals bars.
Significant contribution to customer development strategy, commercial policy, project and NPD launch.
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RICARD
- Category manager - Retail
Marseille
2002 - 2003
Auchan and Systeme U account category management with consumer and shopper focused strategies.
Drive implementation of dynamic category planning, category captain approach.
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SEAGRAM FRANCE DISTRIBUTION
- Brand manager
2000 - 2002
In charge of Chivas brand and all Seagram’s premium whisky brands for the French market. (T/o: 50M€, Budget: 4M€). Coordination and interface with international marketing team on Chivas brand
Development of a 360° program for the 200 years Chivas anniversary in all channels. (Pack, Promo, PR, CRM, Adv…)
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SEAGRAM FRANCE DISTRIBUTION
- Sales representative - Retail
1999 - 2000
Hypermarket-Supermarket and independent liquor stores area manager for the entire range of Seagram products:
Negociation, merchandising, product listing, budget management and regional buying group.
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MARINE NATIONALE - Marine Mobilité Paris
- Conseil en Ressources Humaines
1998 - 1998
Service Militaire
Marine Mobilité Paris - SAIRM
Service d'Aide à l'Insertion professionnelle et à la Reconversion du personnel militaire de la Marine.
Service d'outplacement pour les sous officiers quittant la Marine Nationale
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AC NIELSEN
- Junior Consultant
New York
1997 - 1997
Internship
