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Didier POTERLOT

Paris

En résumé

Talents:
I am a reliable person, leaving with a strong energie and a commitment for any task or challenge. I am eager for knowledge and for a curious nature.
My strength is in the management of customer relationships.
I like belonging to a team, but I obtain from better results if we leave me my independence and my own initiative.
I prosper under the pressure and I have a capacity of reactivity in front of tight deadlines.
I know how to give priorities under my responsibility of work.
I shall bring a dynamic impulse in import only work.
I am organized well and professional.

Mes compétences :
develop knowledge
develop a position
DNA
hotel management
direct marketing
Responsible for the islands
Joint Venture
Volontaire créatrif expérimenté

Entreprises

  • Diageo - BRAND DEVELOPMENT MANAGER / BRAND AMBASSADOR

    Paris 2008 - 2012 Mission :
    * Training and preparation for the personnel working on the brands of DIAGEO. ;
    * To train a Brand Ambassador on the spot to develop the Mentor and the Brand Passion. ;
    * To develop knowledge about the brands of the firm for the attention of the economic actors in the islands. ;
    * To optimize presence, visibility and numerical distribution of the brands in strategic places. ;
    * To reinforce the leadership of the firm Diageo Plc. ;
    * To animate evenings of conferences (Mentoring) intended for VIP consumers. ;
    * To develop a position of uncontested leader by making share my knowledge on our brands. ;
    * To transmit successfully my good knowledge on the brands in the DNA of the teams and customers. ;
    * CAMEROON / Douala / Yaounde
    * GABON / Libreville
    * CONGO / Brazzaville / Pointe-Noire
    * DEMOCRATIC REPUBLIC of CONGO / Kinshasa
    * IVORY COAST / Abidjan
    * TOGO / Lomé ;

  • Diageo - Brand Development Manager

    Paris 2007 - maintenant

  • Diageo - BRAND DEVELOPMENT MANAGER

    Paris 2006 - 2008 BRAND AMBASSADOR Indian Ocean
    Responsible for the islands of the Indian Ocean (Reunion Island, Mauritius, Madagascar, Mayotte and Seychelles).
    Function : Brand Ambassador for the firm Diageo Plc
    Mission.
    * To develop knowledge on the brands of the firm for the attention of the economic actors of the islands. ;
    * To optimize presence, visibility and numerical distribution of the brands in strategic places. ;
    * To train the personnel of Duty free, hotel chains and firms (Naîade, Beachcomber, Sun), hotel management schools
    and wholesalers to become familiarized with our brands.
    * To reinforce the leadership of the firm Diageo Plc. ;
    * To animate evenings of conferences (Mentoring) intended for VIP consumers. ;
    * To analyze the economic advance (volume and value) per sector. ;
    * To develop a position of uncontested leader by making share my knowledge on our brands. ;
    * To transmit successfully my good knowledge on the brands in the DNA of the teams and customers.

  • Diageo - ON-TRADE MANAGER

    Paris 1999 - 2006 Date of the merging between United Distillers (UD)and International Distillers and Vintners (IDV).
    CMMUDV is a Joint venture between the firms CFAO (PPR group) and Diageo Plc world leader of the sector of the spirits.

  • Diageo - Brand Development Manager / Brand Ambassador

    Paris 1993 - 2012

  • Diageo - CONSULTANT

    Paris 1993 - 1999 Creation date of the appointment On-Trade.
    Missions :

    * To identify the totality of On-Trade customers. ;
    * To establish a classification by importance Volume / Image / turnover. ;
    * To become the main interlocutor during new referencing and new openings. ;
    * To be the privileged partner during promotional demonstrations. ;
    * To set up concepts of animations in night-clubs and bars. (60 / year ) ;
    * Follow-up of CASH O I (wholesaler) : Budget, promotional plan, animations, volumes, turnover.

Formations

  • CFA De Châlons En Champagne

    Chalons En Champagne 1976 - maintenant cap Hotelier

  • Lycée Etienne Oehmichen

    Chalons En Champagne 1972 - 1978 Certificate of Professional Aptitude

    Then, self-taught.

    LEISURES


    Golf / Passionate by the contemporary political history of France / Travels.

Réseau

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