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Dorothée ELOIT

Issy les Moulineaux

En résumé

I'm a Sales focused Marketing Expert with close to 20 years' experience in the IT industry, leading international marketing & digital marketing activities , business development, lead generation, program management & team manager.

Specialties: Digital Marketing, Social Media, Partner Marketing, Marketing, e-Commerce, Online Events, Demand Generation, People Management, Cross-organization and multi-country Project Management, Business Development.

Mes compétences :
Marketing stratégique
Gestion d'équipe
Marketing direct
Gestion de programme
Business development
Management
Marketing opérationnel
Webmarketing
Communication online

Entreprises

  • Cisco - Commercial Security Marketing Manager EMEAR

    Issy les Moulineaux 2016 - maintenant Drive marketing campaigns to develop security sales in commercial & SMB space in Europe. In charge of a series of European webinars to promote Cisco security portfolio.

  • Cisco - Security Marketing Manager France

    Issy les Moulineaux 2014 - 2016 Work with regional sales teams to define regional security marketing goals in support of regional business goals, then develop & execute the security marketing plan for France including events (Cisco & industry), webinars, partner co-marketing campaigns, digital & social media campaign, PR. In charge of European Commercial Marketing programs.

  • Cisco - EMEAR Partner Marketing Manager

    Issy les Moulineaux 2012 - 2014 In charge of marketing for EMEAR ecommerce & DMRs, development of European marketing strategy for those partners, development of joint online & offline campaigns in close relationship with country and partner marketing & sales teams for major EMEAR ecommerce & DMR partners (Bechtle, Inmac, Insight, Misco, Cancom, Dustin etc).

  • Cisco - EMEAR Digital Marketing Manager

    Issy les Moulineaux 2011 - 2012 In charge of Digital Marketing strategy & execution including Cisco owned country websites & social media channels for Cisco Europe, Middle East, Africa & Russia.
    Manager of a team of 8 digital project managers for the various countries & regions.

  • Cisco - Emerging Markets Digital Marketing Manager

    Issy les Moulineaux 2007 - 2011 In charge of Web, Social Media, Online Events, Online Demand Generation, Online Advertising for Cisco in Emerging Markets. Manager of 2 program managers (social media & online events) and 8 in-country/region digital marketing project managers.

  • Lexmark - Web Marketing Manager Europe

    Suresnes 2004 - 2007 In charge of e-commerce European program including online advertising to promote it.
    In charge of web for all business units (Business, Consumer, Supplies) and all European websites (25 countries).
    In charge of Supplies & Channel Extranets for 16 countries.
    Management of a Partner Relationship Management project.
    Manager of 4 people.
    Major results: + 197% revenue for e-commerce program in a year; implementation of a translation and localisation process of web content for 16 countries (1500 pages localised per year per country).

  • Lexmark - SMB Product Marketing & Programs Manager Europe

    Suresnes 2002 - 2004 SMB product manager: marketing & financial product positionings, creation of a special SMB printer range (including the «Pro» inkjets) and product user guides.
    Web project manager: Definition and implementation of the European SMB CRM program:
    - for SMB resellers: recruitment, creation of a dedicated extranet, development of web sales tools such as printer advisor & configurator;
    - for SMBs : promotion of specific products, creation of web leads for resellers.
    Major results: over 6000 recruited resellers and 6400 leads generated in one year.

  • Lexmark - Consumer Programs Manager Europe

    Suresnes 2000 - 2001 Creation, management & promotion of a web art portal (www.print-art.com) including PR promotion campaigns, search engine referencement.
    Development of the Print Gallery cd-rom collection in partnership with the French National Museum Association (RMN).
    Major result: web launch of 8 new products in 1 year for 14 countries (including dedicated flash sites).

  • CS Communication & systemes - Marketing Manager

    Le Plessis-Robinson 1998 - 2000

Formations

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