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Made.com
- Content & Social Media Manager
London
2016 - maintenant
Content :
Writing French content for seasonal catalogs, advertorials, inserts, newsletters, social networks, product descriptions, home page, landing pages or press packs.
Responsible for writing product descriptions. Forming close relationships with the buying and online production team in order to source product information.
Work with the Content Editor to create compelling Homepage and site-wide marketing messages.
Generate engaging, customer focused content to add value to the customer's shopping experience.
Use the back office to ensure all copy is accurate and relevant to the customer.
Work with the Web Marketing Executive to generate compelling content for emails.
Create optimised affiliate articles in line with the content and marketing plan.
Generating compelling content and optimising for SEO purposes.
Social :
Community management on Facebook, Twitter, Instagram, Pinterest, Google +
CRM :
Liaising and briefing relevant teams to have all necessary information and material for newsletter creation, home page, social images.
Creating content for newsletters, website content and offline content observing the tone of voice
Newsletter building (Mailchimp)
Release and merchandising calendars :
Liaising with relevant teams to ensure the accuracy of the calendars
Building calendars in line with the market/company to ensure the right offer and message are served at the right target at the right time (stock levels/sales/website performance/seasonality/trends/PR events)
Manage product release :
Liaising and briefing relevant teams to have all necessary information and material for product creation
Translation from English to French (product names / product pages / collection pages) and copywriting observing the tone of voice
Releasing and amending products meeting the deadlines (Magento)
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Made.com
- ECommerce Copywriter France
London
2014 - 2015
Content :
Writing French content for seasonal catalogs, advertorials, inserts, newsletters, social networks, product descriptions, home page, landing pages or press packs.
Responsible for writing product descriptions. Forming close relationships with the buying and online production team in order to source product information.
Work with the Content Editor to create compelling Homepage and site-wide marketing messages.
Generate engaging, customer focused content to add value to the customer's shopping experience.
Use the back office to ensure all copy is accurate and relevant to the customer.
Work with the Web Marketing Executive to generate compelling content for emails.
Create optimised affiliate articles in line with the content and marketing plan.
Generating compelling content and optimising for SEO purposes.
Social :
Community management on Facebook, Twitter, Instagram, Pinterest, Google +
CRM :
Liaising and briefing relevant teams to have all necessary information and material for newsletter creation, home page, social images.
Creating content for newsletters, website content and offline content observing the tone of voice
Newsletter building (Mailchimp)
Release and merchandising calendars :
Liaising with relevant teams to ensure the accuracy of the calendars
Building calendars in line with the market/company to ensure the right offer and message are served at the right target at the right time (stock levels/sales/website performance/seasonality/trends/PR events)
Manage product release :
Liaising and briefing relevant teams to have all necessary information and material for product creation
Translation from English to French (product names / product pages / collection pages) and copywriting observing the tone of voice
Releasing and amending products meeting the deadlines (Magento)
Merchandising :
Building the offer by ensuring products are populated where relevant
Creating new pages to ensure good performances of marketing campaigns
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Cosmopolitan.fr, Groupe Marie Claire
- Rédactrice Web
2012 - 2014
- Production de contenus (brèves, dossiers, articles vidéo, diaporamas, tests et quiz) pour les rubriques Mode, Beauté, Psycho, Culture, People et Sexo ainsi que sur le site Cosmo TV.
- Actualités
- Mise en ligne de contenus éditoriaux
- Gestion de la Newsletter hebdomadaire
- Optimisation du référencement
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Le Labo Fragrances
- Ventes/ Rédaction/ E-Marketing/CRM
2011 - 2012
-
Watjust (HAVAS)
- Conceptrice-Rédactrice junior
2011 - 2011
Conception-Rédaction
Edition
Rédaction Web
Print
Animation des réseaux sociaux
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SABUZZ.FR
- Rédactrice Web
2010 - 2010
Janvier 2010 à Mai 2010
- Création et gestion de la rubrique Mode.
- Production de contenus (articles, brèves, vidéos) pour les rubriques Mode, Cinéma, Musique, Voyage, Cuisine, People.
- Rédaction de l'article de présentation du site.
- Optimisation du référencement et gestion des mots clés.
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SAME STORY
- Rédactrice Web / Journalisme de marque
2010 - 2010
3 Mai au 13 Août 2010
- Production du contenu éditorial du site (brèves, articles, dossiers) pour les rubriques Beauté, Amour, Famille, Poids, Sexo, Santé, Psycho.
- Animation de la Une.
- Création et gestion d'une Newsletter mensuelle.
- Déclinaison de l'interface du site à l'internationale (Français, Anglais, Allemand).
- Gestion du Customer Relationship Management (CRM).
- Modération des commentaires et animation des réseaux sociaux.
- Gestion de la banque d'image de l'interface éditoriale.
- Optimisation du référencement, gestion des mots clés.
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Sup de Pub (INSEEC)
- Hôtesse d'accueil/Exposante
2009 - 2010
2009-2010
Hôtesse d'accueil/Exposante au sein de l'école Sup de Pub Paris (groupe INSEEC).
Gestion des Portes ouvertes et des Concours, exposante lors de Salons et Forums étudiants à Paris ainsi qu'en Province.
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Com'manche
- Assistante Directrice Artistique
2009 - 2009
30 Mars au 22 Mai 2009
Directrice artistique Junior au sein de l’agence conseil en communication et
en publicité Com’manche de Saint-Lô. J’ai pu travailler en partenariat avec des Graphistes et Directeurs artistiques et réaliser différents visuels (web, print, édition).
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IUT de Caen
- Conception-rédaction
2007 - 2008
2007-2008
Organisation d’une exposition Artifact de Jean-Noël Duchemin, artiste peintre, intitulée « l’Amer » : élaboration du catalogue, rédaction, choix des sujets et visuels ainsi que du graphisme.
