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Elise DUPUIS

Puteaux

En résumé

Senior Marketing Specialist in consumer goods
Group Manager for 7 years (up to 5 product managers)
Result and business oriented

Entreprises

  • Sony - Senior Marketing Manager for DI (chef de groupe sénior Photo/Vidéo)

    Puteaux 2012 - maintenant Achievement: Set Sony as a premium and innovative photo brand, leader in mirroless and compact camera with +10 points of market share in 2 years

    Budget negociations with European headquarters (NS, P&L and A&P)
    Business Planning: sales forecast and pricing policy
    Channel Development with a photo channel project
    Product launch: press conference, sales training, in-store execution and communication including advertising, event, ambassador program

    Manage a team of 4 product managers

  • Sony - Marketing Manager for Sound and Reader (Chef de groupe Son/Liseuse)

    Puteaux 2009 - 2011 chievements: Creation of a Category Management role for headphones
    Launch of the new Reader from Sony with the development of a content platform - Le Cercle Reader

    Work on Marketing Plans with product manager and present them to the Directors in order to negotiate support and attention

    Manage a team of 5 product managers

  • Sony - Senior Product Manager for Camcorder (Chef de produit Vidéo)

    Puteaux 2006 - 2008 Achievement: negotiation with headquarters of a target plan against a TV campaign support which lead to absolute N1 position and market activation

    Work closely with Key Account managers in order to construct the right commercial policy
    Constant analysis of the market and consumers in order to launch the right product proposition
    Coordination of training and communication activities (press, trade, advertising and event)

  • Sony - Product Manager Walkman - cross project leader

    Puteaux 2003 - 2005 PM for Walkman: responsible for budget process, sales forecasts, market intelligence and communication to sales

    Shop-in-shop project leader : liaise with sales and communication in order to set Sony corners (AV and IT called "Convergence") in key retailers

  • Sony - In charge of trade marketing - part of the Sony Marketing European Eurograduate

    Puteaux 2000 - 2003 In charge of trade marketing for Digital Imaging in Sony UK
    Setting of a communication plan with marketing and creation of various materials with agencies

    Member of the Sony European Graduate Program (from Sept 2000 to March 2003)
    Sony's two year and an half programme which combines business experience, training modules and mentoring.

Formations

  • University Of Newcastle Upon Tyne (Newcastle Upon Tyne)

    Newcastle Upon Tyne 1998 - 1999 MBA

    With distinctions

  • EDHEC Business School (Nice)

    Nice 1996 - 1999 Grande Ecole

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