Senior Marketing Specialist in consumer goods
Group Manager for 7 years (up to 5 product managers)
Result and business oriented
Entreprises
Sony
- Senior Marketing Manager for DI (chef de groupe sénior Photo/Vidéo)
Puteaux2012 - maintenantAchievement: Set Sony as a premium and innovative photo brand, leader in mirroless and compact camera with +10 points of market share in 2 years
Budget negociations with European headquarters (NS, P&L and A&P)
Business Planning: sales forecast and pricing policy
Channel Development with a photo channel project
Product launch: press conference, sales training, in-store execution and communication including advertising, event, ambassador program
Manage a team of 4 product managers
Sony
- Marketing Manager for Sound and Reader (Chef de groupe Son/Liseuse)
Puteaux2009 - 2011chievements: Creation of a Category Management role for headphones
Launch of the new Reader from Sony with the development of a content platform - Le Cercle Reader
Work on Marketing Plans with product manager and present them to the Directors in order to negotiate support and attention
Manage a team of 5 product managers
Sony
- Senior Product Manager for Camcorder (Chef de produit Vidéo)
Puteaux2006 - 2008Achievement: negotiation with headquarters of a target plan against a TV campaign support which lead to absolute N1 position and market activation
Work closely with Key Account managers in order to construct the right commercial policy
Constant analysis of the market and consumers in order to launch the right product proposition
Coordination of training and communication activities (press, trade, advertising and event)
Sony
- Product Manager Walkman - cross project leader
Puteaux2003 - 2005PM for Walkman: responsible for budget process, sales forecasts, market intelligence and communication to sales
Shop-in-shop project leader : liaise with sales and communication in order to set Sony corners (AV and IT called "Convergence") in key retailers
Sony
- In charge of trade marketing - part of the Sony Marketing European Eurograduate
Puteaux2000 - 2003In charge of trade marketing for Digital Imaging in Sony UK
Setting of a communication plan with marketing and creation of various materials with agencies
Member of the Sony European Graduate Program (from Sept 2000 to March 2003)
Sony's two year and an half programme which combines business experience, training modules and mentoring.
Formations
University Of Newcastle Upon Tyne (Newcastle Upon Tyne)
