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ESCP EUROPE
- Etudiante
PARIS
maintenant
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UNILEVER FRANCE
- Brand development Europe - Assistant product manager Europe- Hair Care Category
Rueil-Malmaison
2011 - maintenant
- Launch and adaptation of a new brand mix, packaging and price positioning for Europe
- Lead on the sampling development (packaging, network, gathering countries orders and challenging volumes based on EU recommendations)
- Development and recommendation on the POS materials
- Competitive intelligence: updates on innovation and trends on the Hair market, panel analysis, follow up of the market performances, close work with CMI team
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L'OREAL, Luxury Products Division, Cacharel fragrances
- Assistant Product manager, International brand development
2010 - maintenant
- Contribution to the launch of « Le Jardin Cacharel », a limited edition: packaging, POS elements, street marketing
- Development of the product mix of the new feminine fragrance: packaging creation in collaboration with design agencies, concept proposals (moodboard, scenarios, names…), olfactive development
- Follow up of the Scarlett franchise: performances, development of range extensions
- Competitive intelligence
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POLO Ralph Lauren
- Boutique internship avenue Montaigne
Paris
2009 - maintenant
- Assist in floor moves, merchandising and display maintenance
- Customer service and stock management
