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Elodie PEYVERGES

PARIS

En résumé

Over 10 years of extensive experience in Sales and Marketing in French and English domestic markets for Whirlpool EMEA (Number one major appliance manufacturer in the world), working as Key Account Manager and Category Manager. I am skilled in Category Leadership, Customer Insight, Analytics, Retail and Strategy.

Enthusiastic and results-focused business leader, I have shown ability to work individually or as part of a team in order to achieve goals and meet deadlines. I am a proven relationship builder with interpersonal skills to inform, negotiate with and influence senior leaders.

I am able to anticipate business needs, demonstrate initiative and pro-activeness with the ability to multi-task. I have a deep expertise in bringing products to market, particularly in French and English markets.

These professional experiences have reinforced my commercial and marketing assets, my business relationship skills, my force of proposal and my linguistic abilities. I am a reliable and flexible team player; I like working in a multi-cultural and challenging environment.

Mes compétences :
Pricing
Key account management
Training
International Project
Trade Marketing
Competitive Analysis
Consumer insight
Product Management
Category Management
Market Analysis
English
Forecasting
Negotiation
Distribution trend analysis
Benchmarking
Consumer Insights
Channel Management
Budgets & Budgeting
Business Developper
Sales
Team Building
Competitor Analysis
Market Research
Project Management
Microsoft Excel
Microsoft Word
Microsoft PowerPoint

Entreprises

  • Whirlpool Corporation - Senior Category Manager

    2014 - 2017 =>Whirlpool, UK Headquarter : Category Manager in charge of product line Tumble Dryer for UK and Irish market, the biggest European Market (2.3 years)
    =>Whirlpool, French Headquarter : Category Manager in charge of product lines Home cleaning and food preparation (1.5 years)

    Responsibilities in France and United Kingdom:
    /Market intelligence - Market and Distribution trend analysis, competition benchmarking and consumer insights.
    /Product Management - Define and develop the marketing strategy for our 3 Brands (Whirlpool,
    Hotpoint, Indesit) within 3 years plan
    /Range definition, channel management, value chains, forecasting
    /Financial Management - Build the annual Profit Plan and monitor P&L
    /Trade Marketing Management - Lead Trade partner presentation, listing negotiation,
    promotional plan and showcase
    /Product Lifecycle Management within supply chain, go to market (ATL, BTL, online),
    communication and training teams


    Projects in the UK market :
    After 1 year of Dryer recall Campaign (Product Recall manufactured from 2004 to 2015)
    •Regain Trust : Work on Training tool, video, factory tour to regain confidence.
    •New Platform 2018 : Deliver a robust Business case for our 3 Brands (Whirlpool, Hotpoint, Indesit) and 3 segments in close partnership with European Headquarter.
    Achievements : Successfully delivering +5 pp Market share with limited resources and budget.

    Projects in the French market :
    •Home cleaning segment, work on value creation and Brand image
    •In charge of consolidate data for the board of Directors: Monthly and Quarterly reviews ; Tools expertise : GFK, GIFAM and IFR
    Achievements : Successfully delivering +1 pp Market share with +5.8pp Market share (Value) within the
    price band >=550€ , +8pp Price Index
  • Whirlpool Corporation - Senior Key Account Manager

    2009 - 2013 Whirlpool France: Service department, Budget 10M€ (2.7 years)
    Whirlpool France: Build-In department, Budget 13M€ (2.3 years)

    Responsabilities :
    /In charge of Wholesalers, Specialists (136 stores),Multi-specialists (210 stores) and Pure player channels.
    /Annual agreement negotiation and budget definition.
    /Monitoring KPI : Volume, Net Sales and Margin.
    /Developing new business opportunities and additional revenue generation : + 300k€
    /Organizing team building and sales training events (from 20 to 30 people)
    /Coordinating projects between Sales force, Marketing, Service, Supply chain, Finance and Legal

    Projects:
    •Category management : • 360° plan by recommending product range, development of private label, merchandising plan and sell-out tools to one of main
    business partners- Results : +56% on turnover (versus N-1)
    •New business partnership : +300k€ additional revenue the first year

    Achievements :
    •Service Department : Results + 12% on Turnover (vs N-1)
    • Build in Department : Results + 4% on Turnover (vs N-1)
  • Whirlpool Corporation - Regional Sales Manager

    2007 - 2008 Whirlpool, FR: Regional Sales Manager, South of France

    Responsabilities :
    •In charge of Wholesalers, Independants, specialists and Multi specialists Trade Partners.
    •Reinforcing the regional Business and taking over from headquarter to regional business.
    •Implementing national strategy as regional level
    •Organizing product training and local challenges.
    •Participating regional exhibitions to promote new and existing products.
  • Moet et Chandon - Global Brand Manager Junior DOM PERIGNON

    2005 - 2006 LVMH, FR : Global Brand Manager Junior for Dom Perignon, Paris-Epernay
    (Internship)
    •Training: Creation & development of a training pack for the sales force 
    •Multimedia: Conception & realisation of Dom Pérignon Intranet
    • Promotional movie about Dom Pérignon by Karl Lagerfeld @ La Grande Epicerie de Paris
  • Wine Marketing Group - Research analyst

    2005 - 2005 Wine Marketing Group (Adelaide, Australie) Research Analyst
    Etudes de marché, préparation de données pour les publications et les conférences des professeurs du groupe

Formations

Réseau