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Emmanuel CARRAUD

CAMBRIDGE

En résumé

Entrepreneur et expert du marketing des application mobiles et des medias sociaux.

-Directeur Général de Appchocolate Ltd, Editeur d'application mobiles pour iPhone et Android

- Directeur du Consortium Social MEdia for Business au CfBI (Centre for Business Innovations)

- Mentor au Post Graduate programme of Entrepreneurship, Cambridge University




Mes compétences :
Saas
Marketing
Direction générale
Entreprenariat
Distribution
Business development
Management
Gestion de projet
Information Technology
Médias sociaux

Entreprises

  • CfBI - Directeur du Consortium Medias Sociaux

    2015 - maintenant Directeur du consortium des Médias Sociaux, un Think tank qui regroupe de grandes entreprises européeenes innovantes qui souhaitent partager les meilleures pratiques et utilisations des médias sociaux
    http://www.cfbi.com/SMfB.htm

  • AppChocolate Ltd - Directeur

    2014 - maintenant creation d'application mobiles: http://appchocolate.com/

  • Razorfish UK - Consultant

    2009 - 2009 Delivered recommendations on the company strategy for the next 3 years

  • MagicSolver.com Ltd - Founder & Managing Director

    2009 - maintenant MagicSolver is a Cambridge based start-up, winner of Cambridge University Entrepreneurs in June 2009, Silicon Valley Comes to Cambridge in 2010 and Cambridge Wireless Discovering Start-ups in 2010.
    Within its popular iPhone, iPad and Android apps, MagicSolver helps smartphone users to discover the best apps every day with a touch of magic. MagicSolver helps developers and publishers to get visibility for their apps among MagicSolver’s 5,600,000 customers across 90 countries.
    Christmas Advent Calendar, Valentine’s Day and World Football Calendar 2010 are among MagicSolver’s main successes. http://www.magicsolver.com/
    Latest iPhone app Free App Magic http://bit.ly/FreeAppMagic to discover and to get for free 3 great paid apps every day http://www.freeappmagic.com/


    Emmanuel is also Co-President of Digital Entrepreneurs http://bit.ly/digitalentrepreneurs and 12 Entrepreneurs, the Movement for European Entrepreneurs: http://www.facebook.com/group.php?gid=143431825677984

  • Ubisense UK - Consultant

    2008 - 2008 • Delivered strategic recommendation to expand on the global automotive industry

  • Auchan - Manager Organic Food

    Villeneuve-d'Ascq 2006 - 2008 Manager, Organic Food Team
    • Coordinated the entire Organic Department in charge of a €100m turnover
    • Managed 2 people directly and 25 people indirectly
    • Launched 80 organic private labels and deployed the new concept in stores
    • Negotiated directly €40m contracts per year with food manufacturers in Europe and obtained 2 points of additional margin in 2007 and 2008
    • Increased our share of the market by 2.5 points and the turnover by 50% in 2007

  • Auchan - Category Manager

    Villeneuve-d'Ascq 2004 - 2006 Category Manager, Sugared Grocery Department
    • Analysed the performance of 3000 brands through consumer and retail data
    • Constructed Auchan assortment and promotion policy with buyers and suppliers
    • Launched more than 50 private labels and 2 new concepts for store merchandising
    • Increased our share of the market 3 years in a row with additional turnover of €30m

  • Auchan - Market Research Executive

    Villeneuve-d'Ascq 2001 - 2004 Market Research Executive
    • National expert for consumer and retail panels: IRI, Nielsen, TNS Sofres and GFK
    • Supervised 200 market studies on consumer loyalty, communication, marketing
    • Led a team project on the future of the hypermarket in 2010 with senior managers

  • Nielsen - Senio Marketing Consultant

    New York 1998 - 2001 Senior Marketing Consultant
    • Accomplished marketing analysis for fast moving consumer goods manufacturers in Europe
    • Recommended marketing mix strategy based on retailers and consumer panels
    • Coordinated market research projects on category management and merchandising
    • Negotiated clients’ annual contracts and proposals for new business opportunities
    • Recruited, trained and coached junior consultants
    • Improved customer loyalty, increasing the business revenue by 40%

Formations

  • University Of Cambridge (Cambridge)

    Cambridge 2008 - 2009 MBA

  • Institut D'Etudes Politiques

    Paris 1993 - 1997 Marketing et Stratégie de l'entreprise

    Diplomé de la section service public en 1996
    CEA en Marketing et Stratégie de l'entreprise en 1997

  • Lycée Champollion (Grenoble)

    Grenoble 1993 - 1993

  • Lycée Eaux Claires

    Grenoble 1991 - 1993 Bac sciences économiques mention Bien

  • Lycée Franco-Mexicain (Mexico Df)

    Mexico Df 1990 - 1991 1 an au Mexique

    échange culturel Barcelonnette - Mexique

  • Lycée André Honnorat

    Barcelonnette 1988 - 1990

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