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Eric MATEO

Saint Ouen

En résumé

18 years experience in international food industry corporations.
15 years practice in team management, including 12 years managing managers.
Strong strategy and business development orientation.
Solution oriented and proactive team player in a B2B environment.
Ability to inspire and motivate others, flexible and very adaptive.
Leverage a comprehensive understanding of brand building and Result oriented.
SME entrepreneurial experience in Middle East and Africa
Deep knowledge and strong experience in the On-Trade

Specialties: Management, On Trade Market , Sales Management, Director, Caffè, Beers, Spirits

Entreprises

  • Bacardi - Commercial and Activation Director Southern Europe

    Saint Ouen 2015 - maintenant Brands management (Martini, Bacardi, Grey Goose, Bombay, Dewar’s, Eristoff, William Lawson’s, Get and Agency Brands), by market and channel On and Off trade.
    Drive channel strategies: Off Trade HM/SM, Convenience, e-commerce, On Trade Direct Outlets, Wholesalers, Cash & Carry and Liquor Stores.
    Lead team management by channel and market.
    Lead and coordinate Activity Plan 2016 South Europe.

  • Bacardi - Commercial Director

    Saint Ouen 2013 - 2015 Scope: Lead Customer Marketing, Sales Managers and Key Account Managers in France. Covering On Trade, Wholesalers, Cashes&Carry, Liquor Stores, Prestige outlets, fighting and delivering for great results and focused on people development.
    Report to the Business Unit Managing Director France/Italy and member of the Management Team.

  • Heineken International - Commercial Director

    Rueil-Malmaison 2011 - 2013 Report to the General Manager Member of the management team of the company

    Increased sales volume by more than 20% and improved financial results
    - Worked as market leader in the super premium segment
    - Proposed new processes to improve the control environment of Credit Management (OTC), Credit Policy, Discount Policy...

    • Developed & implemented a commercial strategy: Consolidation & Development:
     Business Actions Plans (5 Years)
     Portfolio strategy rationalized
     2011/12 Commercial & Marketing Policy (objectives & Financial resources)
     Build key indicators commercial execution
     Manage sales forces, logistic & marketing

  • Heineken France - On Premise Regional Director

    Rueil-Malmaison 2008 - 2011 Rueil Malmaison (92) Paris & Suburb/ Center / NormandyRevenue: 60 M€ & Budget: 10 M€Brands: Heineken, Pelforth, Affligem, Edelweiss, Desperados, Fischer Volumes : 500 000 Hectolitres (200 000 hls Heineken Brand)Manage a Team of 36 people incl. 30 Sales Rep ("Distributors" & Merchandisers), 4 Sales Area Manager & 2 Executive Assistants Key Responsibilities :Region Steering Process & Management (Budgets / FTE/ Coaching Program)Measure & Execute Targets : Volumes/GP/ Market Share Improve & implement partnership with France Boissons & independant wholesalers with new sales developmentMember of Heineken Entreprise On-Premises Steering Comitee > Mission : Recommendations, build & execute yearly national Commercial Policy On-Premises : Eg. Customer contracts & risk management processes, "Pay for Performance" approach, strategy from rationalization of investments to commercial assets.Member of Loans comiteeKey Manager Heineken France : Contributor of Western Europe On Trade Steering Committee (Sales Execution Best practices, Business Process & On trade Management

  • Heineken France - On Premise Regional Director

    Rueil-Malmaison 2003 - 2008 Normandy / North / East / Champagne / Burgundy / Franche ComtéRevenue: 50 M€ Budget: 10 M€33 FTE incl. 27 Sales Rep, 4 area managers & 2 Executive AssistantsVolumes : 400 000 Hectolitres

  • Heineken France - Area Manager Brasseries Heineken

    Rueil-Malmaison 2000 - 2003 In charge of Normandy - South of Paris - BurgundyRevenue: 10 M€ Budget : 2 M€Management of a Team of 6 Sales Rep Volumes : 100 000 HectolitreMission:Measure & report on execution objectivesManage investments outlets & distributors (Merchandising, assets cost & contracts)Coaching, develop organisation & competencies of Sales Rep

  • Heineken France - « Distributor » Sales Rep Brasseries Heineken

    Rueil-Malmaison 1998 - 2000 In charge of France Boissons Paris Revenue : 6 M€ Budget : 1.3 M€Volumes : 100 000 HectolitresMission:Development of outlets portfolioExpertise contracts, loans & investmentsDevelop local Networking (lawyers, notaries, bankers

  • Heineken France - "Merchandiser" Sales Rep

    Rueil-Malmaison 1996 - 1998 In charge of 8 distributors - Paris & SuburbtBudget : 230 KEVolumes : 30 000 HectolitresMissions :Partnership Distributors & outlet leaders Execute Consumer activationImprove Visibility & Focus on strategic Brands

  • Lavazza - Sales Rep North of France & Paris

    Noisy-le-Grand 1994 - 1996 New agreements : 8 regional distributorsPartnership with France Boissons Built & measure investments outlets / distributors and Grey Market

Formations

  • ESC AIX EN PROVENCE

    1988 - 1992

  • ESC Aix-En-Provence IMADE

    1988 - 1992

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