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Erwan CLOAREC

AVELIN

En résumé

15 ans d'expérience en Marketing et Expérience Client visant à créer de nouveaux leviers de croissance et de revenus pour les entreprises, grâce à l'innovation, l'optimisation de la qualité de service , l'amélioration de l'expérience client omnicanale et la digitalisation, dans des univers BtoC et BtoB hautement concurrentiels


Expertises : Innovation, stratégie marketing, stratégie Digitale et UX Digital, expérience client omnicanale, communication, CRM, promotion des ventes, e-business, distribution directe et indirecte, management de projets, réponse à appels d'offres, partenariats, business development.

Mes compétences :
Médias
Innovation
Marketing
E commerce
Management de projets
Appel d'offres
Distribution Multicanal
Partenariats stratégiques
Stratégie marketing
Business development
Stratégie de communication
Ux design
User experience

Entreprises

  • Independant - Conseil en Stratégie Marketing, UX Digital, Expérience Clients Omnicanal et Communication

    2018 - maintenant Propose mes services d'analyse, stratégie et recommandations concrètes aux entreprises en quête de nouveaux leviers de croissance et de revenus, de valeur ajoutée pour leurs clients sur l'ensemble de l'expérience clients omnicanale.

  • FOUSSIER - Directeur Marketing

    Allonnes 2015 - 2016

  • Voyages SNCF - Web Train Manager

    La Défense 2014 - 2014

  • Forum Fribourg SA - Head of Marketing and R&D

    2011 - 2012

  • Accor Hotels - Head of Marketing all seasons France

    Paris 2010 - 2011 - Support for the new openings and growth of the franchisee network (+25 hotels in 2010)
    - Definition and implementation of communication plan (to increase Brand & positioning awareness)
    - Reworking and improvement of operational and communication tools for the hotels
    - Responsability of Price positioning and sales promotions
    - In charge of Web direct/indirect distribution, improvement of sales channels, new opportunities in terms of distribution and loyalty.

  • Avis - Head of Marketing

    Puteaux 2006 - 2008 In charge of Innovation, Communication and Partnerships :
    - Defined overall marketing-mix plan for new offers and partnerships (launches of new products and services, price positionning, merchandising guidelines, communication and sales promotion)
    - Online/offline communication (Corporate, recruitment and loyalty) : defined guidelines, briefed agencies, validated creative proposals and media plans both online (e-comms, SEM, affiliation) and offline (above and below the line), followed campaign reports with ROI
    - Partnerships (Sncf, Airlines, car manufacturers, banks) : supervised new opportunities and business development, RFP, value propositions and negotiations
    - Coordinated as Project Manager strategic RFP and launches of new activities
    - Management : 5 persons

  • Avis - Head of Partnerships

    Puteaux 2003 - 2005 - Defined partnerships objectives and strategy, supervised the action plan
    - Handled directly airline partnerships (AF/KLM, Bristish Airways, Lufthansa), RATP and FFT
    - Developed as Project manager a new online booking tool with IT Dpt
    - Responsible for Avis media communication (online and offline)
    - Management : 3 persons

  • Avis - Partnership Manager

    Puteaux 1999 - 2003 - Promoted sales through the partner salesforces : training, incentives, sales pitches
    - Led recruitment and loyalty campaigns through partner's CRM
    - Developed sales and new functionnalities on voyages-sncf.com
    - Briefed agencies and conducted advertising campaigns
    - Supervised successful tenders for strategic partnerships

Formations

Réseau

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