Estelle KHEBOUR THIERRY

En résumé

Entreprises

• Comptoir Des Cotonniers - Marketing Manager

  Paris 2014 - maintenant Develop seasonal marketing strategies according to the business objectives and corporate branding
  guidelines and assure the implementation instore throughout the retail network
  
  Strategic Missions
  * Define the marketing strategy based on image, product and promotion messages throughout the season and follow
  up the 360° implementation from digital to instore including media, social networks and trade (CRM, gifting...)
  * Responsible for the instore and window scenography, display and pop for the retail network (300 pos) ;
  * Launch the 20th anniversary branding campaign around the ``mother&daughter'' concept featuring Charlotte
  Gainsbourg and the new digital platform ``Comptoir Stories''
  
  Operational Missions
  * Write seasonal and monthly marketing briefs and calendars according to the brand business targets (sales/traffic...),
  phasing, collection structure, strategic informations and corporate guidelines
  * Lead the 360° operational marketing calendar, plan & activities and coordinate a team of 12 people
  * Manage a team of 2 persons and budget of 1 M EUR /year to implement the instore marketing strategy
  * Develop the 20th anniversary/global campaign and 360° communication concept roll out, with transversal team
  management : 7 different departments and exceptional marketing budget of 6M EUR

• MESSIKA JEWELLERY - Head of Marketing and Communication

  2012 - 2014 Build a clear and strong brand image. Focus on the diamond know-how legitimacy and the creative vision of the jewellery house on targeted markets.
  
  Strategic Missions
  * Redefine the brand visibility through a global communication strategy (internally&externally)
  * Implement the strategy across all touch points (wholesale&retail)
  * Develop and implement digital and social strategy on targeted markets
  * Improve and develop communication tools, BtoB, BtoC, external&internal, print&digital
  
  Operational Missions
  * Work on the new brand platform and campaigns from writing briefs, pitching agencies to executing the concepts.
  Set up corporate guidelines and internal process to optimise the strategy implementation
  * Build the 360° communication plan with focus on image brand building and press&digital activities
  * Manage the communication launch of the High Jewellery line
  * Manage key events: Flagship Store Opening, Baselworld, Journée de la Haute Joaillerie... ;
  * Launch the new website and the social network system ;
  * Set up and manage a team of 6, external partners and the communication budget

• Swarovski - Image Manager - International

  Paris 2008 - 2011 Convey the brand message and creative vision on 360° communication channels
  
  * Ensure the brand image coherency for each thematic of the retail calendar (+10/year)
  * Design and implement the creative input provided to the communication teams in Advertising
  campaigns, Press & PR(Events and Fashion show), Retail tools and Ebusiness (Website)
  * Lead ``image'' activities: advertising campaigns, press and brand events, celebrity marketing product development ;
  * Manage key events: Brand Building Event (Malte 2007, Pékin 2008, Honk Kong 2010), Flagship Store Opening
  
  
  Assurer l'application de la vision (message et identité visuelle) de la direction artistique.
  
  Gestion et coordination des parties impliquées dans la réalisation et la mise en place de la vision de la direction artistique.
  
  Optimisation de la gestion du département créatif.
  
  Développement des Briefs Créatifs pour chaque collection et implémentation 360°
  
  Responsable de la conception des défilés et des collections spéciales liées aux événements majeurs de la marque.
  

• Swarovski - Marketing Manager

  Paris 2004 - 2008 International Marketing Department / Zurich & Paris
  Brand image stakeholder on 360° communication campaigns according to corporate guidelines
  
  * Manage transversal communication concept of key campaigns (+5/season);
  set up procedures and production with external agencies, implementation and follow up
  with internal teams in media, press, public relations, digital, visual merchandising and retail
  * Build media plans and follow up with regional and internal teams
  * Responsible for the content production : visuals, videos and all key campaign dedicated content
  * Interface between the creative director in Paris and the marketing and communication teams based in Zurich
  
  Responsable de la réalisation des visuels communication et des campagnes publicitaires:
  
  - Définition de la stratégie Communication 360 degrés
  - Développement des visuels pour les besoins Publicité, Presse, Visuel Merchandising, Internet et Retail Com
  - Consolidation des demandes et attentes de chaque département com (format, timing, process), juridique et marketing
  - Gestion des prestataires externes: Agences de Communication (Externe, Interne) et Imprimeurs
  - Coordination entre les équipes internes et les prestataires externes.
  - Suivi Pre&Post production
  - Gestion des Budgets.
  

• RTL Group - Chef de Pub

  Paris 2003 - 2004

Formations

• Ecole Du Louvre

  Paris 2011 - 2012

• Les GOBELINS, L'École De L'Image

  Paris 2011 - 2012 Professional certificate

• San Francisco State University (SFSU) (San Francisco)

  San Francisco 2001 - 2002 Master

• ISTEC - Ecole Supérieure De Commerce Et De Marketing

  Paris 1999 - 2003 Masters Degree

Réseau

• Aurélie PARRET

• Catherine GUERRIN

• Germain BOUCHARA

• Hinda BEN SAID

• Myriam LOUERGLI

• Pierrick MARCOUX

• Romain DESPEAUX

• Sylviane LOUZOUN

• Sylviane LOUZOUN