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Fabrice COUPLEZ

BRUSSELS

En résumé

Mes compétences :
Management général
Négociation
Product Lifecycle Management
Management commercial
Business development
Communication
Stratégie
Key account management

Entreprises

  • Ichec Group - Alichec - Sponsorship & Corporate Partnerships Associate

    2013 - maintenant • Corporate Partnerships, business development and corporate strategy of Alichec:
    - Identify and secure revenue generating opportunities with prospects across industries, foster revenue opportunities with existing sponsors and develop a multi-year strategy to increase sponsorship and corporate partnership revenue for Alichec
    - Sponsoring sales activity including HR-, Recruitment-, Business-, Awareness- and Exposure opportunities (More than 20 conferences and workshops each year) for large, medium and small companies
    • Relationship Management with Strategic & Key B2B Partners (KPMG, Puilaetco Dewaay, GroupeS, D’Ieteren)
    • Projects and Achievements: Partnership & Sponsoring Strategy 2014-2016 – Implementation of a Client Relationship Management Program – Analysis of Client Satisfaction Factors through new KPI system – Business Development (new sponsors)

  • Accor - Corporate Sales Market Director

    Paris 2011 - 2012

  • Lagardère - Field & Retail Manager

    PARIS 2006 - 2010 • Field & Retail Management aiming for optimal, centralised commercial relationship management
    • Sales, New Channel, Key Account (Chains, associations and federations) and Category Management

  • Lagardère - Senior Account Executive

    PARIS 2003 - 2006 • Responsible for Key and Strategic accounts at all levels of the marketing mix - Turnover €65 million
    • Business development, contracts with major media players and control over numerous projects

  • Lagardère - Account Executive

    PARIS 2000 - 2003 • Preferential contact for press publishers, guardian of the AMP image and responsible for the margin
    • Specialization: European French-speaking market, press/magazines, DVDs and partworks

  • Lagardère - Account Manager

    PARIS 1997 - 2000 • Guardian of the Group’s marketing policy and brands on the Belgian market - Turnover €15 million
    • Optimization sales figures of the Group’s and the partner publishers’ 41 magazines

  • Event companies - Freelance

    1996 - 1997 • Various missions as freelancer for Event companies targeting Consumer Goods sector
    • Commercial actions for different well-known brands (Food and Non-Food) at national level

Formations

  • Haute Ecole Groupe Ichec - Isc Saint-Louis - Isfsc HEC St Louis (Bruxelles)

    Bruxelles 1997 - 1999 Master

  • IChec (Brussels)

    Brussels 1996 - 1997 Bachelor

  • Ecole Pratique Des Hautes Études Commerciales (EPHEC) (Bruxelles)

    Bruxelles 1993 - 1996 Bachelor

Réseau

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