Franck BOISSINOT

En résumé

Entreprises

• MAF Carrefour UAE - Vice President Marketing and digital

  2015 - maintenant

• MAF CARREFOUR - Marketing Manager

  2008 - maintenant

• MAF CARREFOUR PARS - Electronics and appliances buyer

  2006 - 2008 - Budget targets : 24% of total turn-over, 18% of total fees. Team: 2 buyers.
  - Negotiation with 110 suppliers for more than 2000 items in store.
  - Store lay-out and assets management.
  - Electronics Sales team Project: wi-fi PDA with sales / stock live levels – bonus strategy.

• Carrefour SA - Trade Marketing and MIS manager

  Massy 2005 - 2006 - Advertising Manager : TV weekly spots, 2 millions catalogues per weeks, PR agencies.
  - Implemented supermarkets’ entities pricing (organized 3 pricing level per region)
  - Sales development Studies : intranet with B2B, data sharing (1millions $) & active CRM
  - Group Project manager : Reporting (mandala), Pricing (Amazon) & negotiation (Nemo).

• Carrefour SA - Sales Development and pricing Manager

  Massy 2003 - 2005 - Pricing survey policy modified to check 87 competitors in a daily and weekly basis.
  - Implemented P&L detailed reports. Negotiated a product dbase with AC Nielsen.

• Carrefour SA - Pricing manager

  Massy 2000 - 2003 - All stores management, with updated frequency and creation of private label tool.
  - Implemented price range de prix & automated processes.

• champion - Chef de rayon

  1999 - 2000

• STOC supermarkets - Supermarket deputy manager

  1999 - 2000 - P&L responsible & 20 employee team management.

• Fede Rennes2 - President of the students association federation

  1998 - 1999 - Created a student career fair, formed the student guide, managed events

Formations

• Université Rennes 1

  Rennes 1999 - 2000 Professional diploma, managed by carrefour Group, mixing courses and field experiences

• Université Rennes 2 Haute Bretagne

  Rennes 1995 - 1999 Master in Business managment

Réseau

• Arnaud BOUF

• Catherine POINGT

• Denis KLÉCHA

• Ghafir QARBAA

• Hugues DESVAUX

• Ivan CORTES

• Jean-Marc DUMONT

• Patricia MEURANT

• Yoann BÉNÉ