Paris
10+ years in digital agencies (Duke Razorfish / DigitasLBi / Publicis Modem / Publicis Nurun)
10+ years in advertising agencies (Y&R as Media Director)
- Conception and deployment of innovative digital communication programs for high profile leading brands and media (AccorHotels, Renault, Nissan, IOC, Canal+, P&G, McDonalds, Orange...)
- Change management (culture, structure and organization, process)
- Growth management (business development, KPI’s definition)
Feel free to email me at: frederik.legrand[at]gmail.com
Skype username is: fredthebig
Spécialisations :
- Strategic vision
- Interactive digital strategy and programs
- Usability design and research
- Multi-channel communication strategy and activation
- Consumers insights
- Emerging digital media (touchscreen: Surface©, iPhone application)
