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Freelance
- Internet Marketing consultant
2011 - maintenant
Examples of services provided
- Affiliate and digital marketing:
- Online media sales
- B2B sales of third party solutions to operators
- Traffic generation
- Email campaigns
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PokerStrategy.com
- Senior Key Account Manager B2B
2009 - 2011
e-learning poker community
Goals: manage B2B relations with key partner poker rooms on an international level as well as on regulated markets (.fr, .it).
Generation of extra sources of revenue for PokerStrategy.com through
- Sales of PokerStrategy.com business model to new poker rooms, from contract negotiation to relationship management
- Sales of acquisition, reactivation and retention campaigns to poker rooms
- Consulting operations to improve campaigns´profitability at poker rooms
- Control of the main acquisition campaign (50,000 new players per month)
- Participation to the community through forum posts and news comments
- Tutor of 5 Junior Key Account Managers
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PokerStrategy.com
- Senior Campaign Manager
2009 - 2009
e-learning poker community
Goals: negotiate and launch media buy and affiliation campaigns through networks, publishers and agencies
- Launch of Income Access affiliation network
- Marketing of PokerStrategy.com affiliate program to gambling affiliates
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Bet365.com
- Gaming Affiliate Manager
2008 - 2009
Goals: manage and monitor effectiveness of affiliate marketing to achieve customer acquisition targets, establish bet365 in the gaming affiliate community.
- Re-launch of the Poker Affiliate Program, launch of the Bingo Affiliate Program
- Conference management: CAP London, CAC Amsterdam, Poker Conference ’08
- Tutor of 2 Junior Affiliate Managers
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Victorchandler.com
- Affiliate Manager
2007 - 2007
Goals: manage and monitor effectiveness of affiliate marketing to achieve customer acquisition targets.
- Setup of the new affiliate system with Income Access
- Conference management: CAP London and Barcelona, CAC Amsterdam
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Bowmans.com
- Affiliate and Digital Marketing Manager
2006 - 2006
Goals: manage and monitor effectiveness of affiliate marketing and tactical digital advertising (publishers, agencies and networks) to achieve customer acquisition targets.
- Launch of the new affiliate system
- Specifications and adds-on of new functionalities to the Affiliate system
- Management of marketing agencies
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Lycos Europe
- Product Manager
Waltham
2004 - 2006
Goals: develop online sales of Lycos Webhosting in France and Germany
- Participation to the European marketing strategy elaboration (acquisition, retention)
- Elaboration of a new offer for Germany (product, pricing)
- Creation of new products (photo album, vServer and WebShop), of their sales web pages and conversion channel´s optimization
- Training of the new marketing team based in Germany
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Han Corporation
- International Marketing Manager
2002 - 2003
HAN Corporation div. Europe, marketing and sales consulting agency specialist in Asia in IT, telecom and multimedia , Schiltigheim (France)
Goal: activity launching
- Sourcing of Asian partners
- Market surveys and consulting in operational marketing (pricing, products adaptation, distribution, promotion) for the development of partners’ activity in Europe
- Logistics and organization of the participation to trade shows in Germany and France to represent Asian partners
- Management of 2 marketing assistants
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Nordnet.fr
- Product Manager
2000 - 2001
NordNet SA, ISP, France Télécom group, Hem (France), nordnet.fr
Goal: Develop Internet access and services aimed at professionals
- Elaboration of the NordNet Pro brand : offer, pricing, communication tools (brand identity, brochure, website)
- Creation of new products (Turbo DSL, webhosting packages and domain names), of their sales web pages and conversion channel´s optimization.
- Management of the launch campaign through mailings, e-mailings and telemarketing
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Thstore.com
- Co-founder
1998 - 2000
The Health Store, e-commerce dedicated to well-being, USA, thstore.com
Goal: web marketing, purchase management and traffic generation
- Elaboration and implementation of the acquisition strategy (sponsored links, partnerships, shop-bots, e-mailing), conversion channel design and CRM setup
- Vendors research, negotiation of trade agreements, on-line catalogue management (70 suppliers, 1000 references)
- SEM management (Adwords) and liaising with SEO agencies
- Customer Service Management (phone and ticket system)
