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Georges HAFFAR

PARIS

En résumé

● HEC Paris, Kantar Worldpanel (4 ans), Bain & Company (6 ans)

● Conseil auprès de directions générales sur des projets de stratégie, marketing, développement commercial, amélioration de la performance opérationnelle et organisation/transformation

● Expérience dans les secteurs des médias, grande consommation, distribution, services financiers et private equity

● Expert des panels consommateurs : comportement des consommateurs, univers de concurrence, suivi de lancements de produits et de plans marketing/trade

● Gestion de projets en collaboration avec les équipes opérationnelles de mes clients

● Capacités relationnelles et de management reconnues, passion pour motiver, responsabiliser et faire grandir mes équipes

● Travail en environnement international

● Forte implication dans la vie de mes entreprises : recrutement, formation, knowledge management, événements sociaux.

● Amoureux de sport (aviron en compétition), de cinéma et de voyages

● Intéressé par des postes de marketing ou de business development

Mon profil vous intéresse ? Contactez-moi :
georges.haffar@mailhec.com | +33 (0)6 01 13 30 41

Mes compétences :
Business Planning
Business Strategy
Marketing Strategy
Market Research
PMO
Consumer insights
Due diligence
Training
Panels
Marketing
Project management
Gestion de projet

Entreprises

  • Bain & Company - Case Team Leader

    PARIS 2007 - maintenant ● Developed and implemented strategic and operational recommendations to improve the performance of client companies across multiple industries including media, consumer goods, retail, financial services and private equity
    ● Managed projects in collaboration with clients’ top executives and operations
    ● Crafted commercial proposals and actively contributed to Bain thought leadership by developing business and industry insights
    ● Managed teams of 2-4 consultants
    ● Selected achievements among 25+ projects :

    Strategy
    » Developed 5-year strategic plan for a sports media and marketing rights agency
    » Defined profitable growth strategy for a high-end life insurer

    Marketing
    » Redefined brand and channel strategy for out-of-food division of leading soft drinks manufacturer
    » Wrote insight on post-recession consumer trends in developed and emerging countries

    Sales performance improvement
    » Improved indirect sales model for a leading European pay-TV operator
    » Led sales full potential program for a private bank

    Organization
    » Designed detailed blueprint of target organization for a real estate company with 3000+ employees
    » Supported NGO in defining new organizational structure

    Acquisition
    » Performed strategic due diligences in multiple industries, e.g. : fine foods products, sensing technologies, DTT broadcasting
    » Screened external growth opportunities for a leading building materials distribution network

    Integration
    » Supported integration of acquired company for a leader in the catering market

  • Kantar Worldpanel (formerly TNS Worldpanel) - Key Account Manager

    2002 - 2006 ● Carried out extensive market research based on proprietary consumer panel for major FMCG companies including Henkel and SC Johnson Wax
    ● Provided actionable insights on market dynamics, consumer profile and behaviour changes, competitive space, performance of product launches
    ● Recommended innovative marketing and trade strategy implementation plans
    ● Built successful relationships with clients and regularly exceeded annual sales targets by over 30%

Formations

  • HEC

    Jouy En Josas 1998 - 2002 Majeure Marketing

  • HEC

    Jouy En Josas 1998 - 2002 Master of Science in Management with a major in Marketing

  • Lycée Du Parc

    Lyon 1996 - 1998 Preparatory classes for competitive entrance to French business schools

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