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Gérald SAADA

VELIZY VILLACOUBLAY

En résumé

Results-oriented marketing leader with entrepreneurial mindset.

Passion for building emotionally strong, innovative brands.

Experiences in global, regional and local marketing roles in P&G and General Mills.

Key skills in brand equity building, innovation, digital, trade marketing and people coaching.

Mes compétences :
Marketing
International
Management

Entreprises

  • General Mills - Global Marketing Director Yoplait -

    VELIZY VILLACOUBLAY 2015 - maintenant Responsibilities:
    - Global innovation and renovation pipeline & projects
    - Global communication campaigns
    - Branding & Portfolio strategy
    - Consumer research

    Yoplait is the #2 yogurt brand in the world, with retail sales of 5$B, operating in 50 countries.
    Key markets: France, UK, USA, Canada, China, Brazil, Mexico, South Korea, Australia.

  • Procter & Gamble - Business Unit Leader - Head of Shave Care France & Benelux

    Asnières-sur-Seine 2013 - 2015

  • Procter & Gamble - Senior Brand Manager - Gillette Blades & Razors Europe

    Asnières-sur-Seine 2011 - 2013

  • Procter & Gamble - Senior Brand Manager - Gillette Deodorants Global

    Asnières-sur-Seine 2010 - 2011

  • Procter & Gamble - Brand Manager - Feminine Care France (Always-Tampax)

    Asnières-sur-Seine 2008 - 2010

  • Procter & Gamble - Senior Associate Brand Manager - Gillette France

    Asnières-sur-Seine 2006 - 2008

  • TT Conseil - CEO-founder of a communication agency

    2005 - 2006

  • Procter & Gamble - Associate Brand Manager - Head&Shoulders France

    Asnières-sur-Seine 2003 - 2005

  • L'Oréal - Marketing Intern - Mixa France (Consumers Products division)

    PARIS 2003 - 2003

  • Coca Cola - Trade Marketing Intern - Carrefour banner

    ISSY LES MOULINEAUX 2002 - 2002

Formations

Réseau

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