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Grégoire LEPOUTRE

Paris

En résumé

Managing Consultant in Digital Marketing & Sales with multi-sector experience (CPG, Automotive, Travel, Financial Services, Media, Telecom and Public Administrations).

Spécialisations: Digital marketing and e-commerce strategies, web audience development, customer analytics & segmentation, offer definition, project management, business cases, change management.

Fully adaptable to international environments (frequently involved in international projects / worked 2 years in Argentina).

Mes compétences :
Gestion de projet web
Chef de projet

Entreprises

  • Capgemini Consulting - Managing Consultant Digital Marketing & Sales

    Paris 2011 - maintenant Digital marketing and e-commerce strategies, web audience development, customer analytics & segmentation, offer definition, project management, business cases, change management.

    Recent projects:
    - E-commerce replatforming project for a CPG player
    - Optimization of digital media mix for an automotive manufacturer
    - Steering of the Group Digital Committee for a major international bank
    - Launch of marketing offers based on client scoring for a telecom operator
    - Carrying out of Capgemini Consulting's bi-annual research on digital media investments

    Main areas: CPG, Automotive, Financial Services, Media, Telecom and Public Administrations.

  • Equinoxe - Réseau American Express Travel - Manager Digital Development

    2009 - 2010 Launch and management of the online strategy department of Equinoxe travel agency (Amex Travel Network) : setting up of the structure (staff recruitment and management, monitoring tools), launch of websites integrated with intranet tools, traffic acquisition through “organic” drivers (SEO, blog, social media).

  • Capgemini Consulting Argentina - Consultant

    2008 - 2009 - Project management
    - Business development

  • Capgemini Consulting - Consultant

    Paris 2006 - 2008 - Project management / Steering of transformation programs
    - Business cases
    - Process auditing
    - Change management

  • Terre de Talents - Founder

    2004 - 2005 Carrying out of students coaching programs over 10 countries : www.terredetalents.org

Formations

Réseau

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