Mes compétences :
Advertising
Account management
SEM
Webmarketing
Communication
Entreprises
Google
- Media Solutions Lead
Paris2011 - maintenant• Develop and deliver solution-selling strategies for key customers and verticals across ad products (SEM, Mobile, Youtube, Google Display Network)
• Coach sales teams on pitch best practices, resources and effective knowledge transfer across sales
• Lead development of complex solutions including marshaling of resources across product, creative, content, engineering, etc.
• Drive new product adoption and new features of current products through co-selling to relevant customers based on advertiser objective
• Provide input into account planning and quota setting
• Drive action plans for commercializing new products
• Contribute to product development by identifying market opportunities
• Develop recommendations and drive implementation of vertical-specific packaging
Google
- Online Marketing Strategist
Paris2010 - 2011Set up the online marketing strategy and drive the performance of online marketing activities (SEM, Display, YouTube, Mobile) for top-tier advertisers across various industries.
• Plan, design and implement new campaigns to ensure maximum client ROI and brand response.
• Identify clients’ marketing objectives and build integrated solutions using Google products: Search, Display Network, YouTube, Mobile, and Remarketing.
• Manage and analyze campaign performance in the start-up phase, with ongoing communication with clients.
• Identify additional opportunities and develop longer-term strategic plans with account management teams.
• Update and educate advertising agencies on Google products and features.
• Train sales representatives on new tools, products, and competitive landscape (offline advertising, display advertising, social media advertising, etc.)
Other Accomplishments:
• Designed an innovative and scalable solution to secure new revenue.
• Designated as SEEMEA Display Specialist to educate teams about display solutions and evaluate opportunities to grow display revenue.
• Developed an innovative methodology to identify major offline advertisers likely to be interested in developing their brand online.
• Led a 7-person team to develop the brand of the team within the company and foster team spirit.
Results & Awards:
• Awarded finalist at the 2011 Google Innovation Cup, out of 80 participants.
• Awarded 12 peer bonuses for assisting colleagues with their work and projects.
Saatchi & Saatchi
- Account Executive
Saint-Denis 2008 - 2009Managed a local brand portfolio including Société Générale and Reporters without Borders.
Société Générale (leading European financial services company):
• Successfully led the launch of new brand equity campaigns in April’06 and Jan’08.
• Implemented new communication platforms across all bought media (TV, cinema, print, web, radio, sponsoring billboards, etc.).
• Monitored and analyzed retail banking communication in the context of a market re-organization (national and international brand reviews) and financial crises (Subprimes, Kerviel affair).
• Restructured Rugby corporate communication to bring the group and its subsidiaries together around a single identity.
• Received an award for the Rugby campaign (Grand Prix Stratégies du Sport 2008).
Reporters Without Borders (non-profit organization):
• Managed creative and impactful campaigns to increase awareness about freedom of the press.
• “Cyber-Censorship” campaign shortlisted at the 2009 Cannes Lions International Festival
Saatchi & Saatchi
- Account Manager
Saint-Denis 2006 - 2008Managed an international brand portfolio including Procter & Gamble, Transitions, St Gobain and General Mills.
Procter & Gamble (Pampers, Head & Shoulders):
• Worked hand in hand with S&S regional units in London and Frankfurt to cascade down core brand architecture inside the French market.
• Used market research and competitive analysis on a regular basis to adapt campaigns with a French localized approach while building global brand equity.
Transitions Optical (manufacturer of eyeglass lenses with sun-activated tints):
• Acted as a Regional Account Manager across EMEA.
• Successfully implemented of holistic regional communication by coordinating the S&S network.
Saint Gobain (multinational corporation producing and distributing building materials):
• Developed a corporate website and a display campaign to present various activities of the group.
