Guillaume SCHMIDT


En résumé

Mes compétences :
Account management


  • Google - Media Solutions Lead

    Paris 2011 - maintenant • Develop and deliver solution-selling strategies for key customers and verticals across ad products (SEM, Mobile, Youtube, Google Display Network)
    • Coach sales teams on pitch best practices, resources and effective knowledge transfer across sales
    • Lead development of complex solutions including marshaling of resources across product, creative, content, engineering, etc.
    • Drive new product adoption and new features of current products through co-selling to relevant customers based on advertiser objective
    • Provide input into account planning and quota setting
    • Drive action plans for commercializing new products
    • Contribute to product development by identifying market opportunities
    • Develop recommendations and drive implementation of vertical-specific packaging
  • Google - Online Marketing Strategist

    Paris 2010 - 2011 Set up the online marketing strategy and drive the performance of online marketing activities (SEM, Display, YouTube, Mobile) for top-tier advertisers across various industries.

    • Plan, design and implement new campaigns to ensure maximum client ROI and brand response.
    • Identify clients’ marketing objectives and build integrated solutions using Google products: Search, Display Network, YouTube, Mobile, and Remarketing.
    • Manage and analyze campaign performance in the start-up phase, with ongoing communication with clients.
    • Identify additional opportunities and develop longer-term strategic plans with account management teams.
    • Update and educate advertising agencies on Google products and features.
    • Train sales representatives on new tools, products, and competitive landscape (offline advertising, display advertising, social media advertising, etc.)

    Other Accomplishments:
    • Designed an innovative and scalable solution to secure new revenue.
    • Designated as SEEMEA Display Specialist to educate teams about display solutions and evaluate opportunities to grow display revenue.
    • Developed an innovative methodology to identify major offline advertisers likely to be interested in developing their brand online.
    • Led a 7-person team to develop the brand of the team within the company and foster team spirit.

    Results & Awards:
    • Awarded finalist at the 2011 Google Innovation Cup, out of 80 participants.
    • Awarded 12 peer bonuses for assisting colleagues with their work and projects.
  • Saatchi & Saatchi - Account Executive

    Saint-Denis 2008 - 2009 Managed a local brand portfolio including Société Générale and Reporters without Borders.

    Société Générale (leading European financial services company):
    • Successfully led the launch of new brand equity campaigns in April’06 and Jan’08.
    • Implemented new communication platforms across all bought media (TV, cinema, print, web, radio, sponsoring billboards, etc.).
    • Monitored and analyzed retail banking communication in the context of a market re-organization (national and international brand reviews) and financial crises (Subprimes, Kerviel affair).
    • Restructured Rugby corporate communication to bring the group and its subsidiaries together around a single identity.
    • Received an award for the Rugby campaign (Grand Prix Stratégies du Sport 2008).

    Reporters Without Borders (non-profit organization):
    • Managed creative and impactful campaigns to increase awareness about freedom of the press.
    • “Cyber-Censorship” campaign shortlisted at the 2009 Cannes Lions International Festival
  • Saatchi & Saatchi - Account Manager

    Saint-Denis 2006 - 2008 Managed an international brand portfolio including Procter & Gamble, Transitions, St Gobain and General Mills.

    Procter & Gamble (Pampers, Head & Shoulders):
    • Worked hand in hand with S&S regional units in London and Frankfurt to cascade down core brand architecture inside the French market.
    • Used market research and competitive analysis on a regular basis to adapt campaigns with a French localized approach while building global brand equity.

    Transitions Optical (manufacturer of eyeglass lenses with sun-activated tints):
    • Acted as a Regional Account Manager across EMEA.
    • Successfully implemented of holistic regional communication by coordinating the S&S network.

    Saint Gobain (multinational corporation producing and distributing building materials):
    • Developed a corporate website and a display campaign to present various activities of the group.



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