Menu

Guy BURSSENS

VIROFLAY

En résumé

Mes compétences :
Allemand
Anglais
Biologie
Biologie moléculaire
Connaissances informatiques
Customer services
Informatiques
Linguistiques
Marketing
Néerlandais
Ventes
Sales support
Product life cycle management
Time management
Processing of market and application requirements
Persuasive and efficient presentation skills
Communication skills
SAP
Product development support
Product Management
People management skills and experience
Microsoft Word
Microsoft Windows XP
Microsoft Windows Vista
Microsoft PowerPoint
Microsoft Excel
Market analysis
Development of pricing strategies and implementati
CRM training

Entreprises

  • METTLER-TOLEDO - Product Manager RXE

    VIROFLAY 2016 - maintenant
  • Tecan - Product Manager

    2012 - 2015 Product life cycle management of Plastic consumables (Tips, Troughs, Secondary Tubes and Caps) as well as Mass Spectrometry related consumables (Functional Plates, Kits and Reagents)

    Responsibility for achievement of revenue and profitability target of Life Science Business (LSB) products/product lines, such as High Throughput Automated Tip Line (MCA96 Tips and MCA384 Tips), Troughs, Secondary Tubes for clinical systems (FE500) and the AC Extraction Plate (Diagnostic tool for LC-MS analysis)

    Identification of business opportunity ideas related to product extensions or new products and assist marketing managers in the conceptual development of new products

    Ensure systematic and transparent collection and processing of market and application requirements

    Development of pricing strategies and implementation of tactical marketing plans

    Plan, coordinate and manage pre-launch and post launch activities of assigned products

    Establish close collaborations and partnerships for continuous development and quality improvement of the consumables portfolio
  • Tecan - Innovation Manager

    2010 - 2012 Worldwide lead in the development of innovation strategies related to reagents business as consistent with corporate objectives, including market research, product requirements and marketing mix

    Worldwide lead in the development and management of the applications portfolio in the reagents segment

    Product development support of LSB projects related to the release of a new in-vitro diagnostics kits

    Support developing strategic and tactical innovation project plans

    Establish and develop organizational needs aimed for rapid growth with reagents driven business

    Increase and spread in-house know-how related to genomics reagents related business

    Establishing and implementing of GLP norms

    Development support to internal Mass Spectrometry related projects
  • Tecan - Program Manager Reagents

    2010 - 2012 Main responsabilities :

    - Worlwide lead in the development of innovation strategies related to reagents business that are consistent with corporate objectives including market research, product requirements and marketing mix.
    - Worldwide lead in the development and management of the applications portfolio in the reagents segment.
    - Support developing strategic and tactical innovation project plans.
    - Establish and develop organizational needs aimed for rapid growth with reagents driven business.
    - Increase and spread in-house know how related to reagents and genomics business.
    - Support Mass Spectrometry related projects.
  • Millipore - European Technology Manager

    Guyancourt 2007 - 2010 Main responsabilities :

    i. Acting as an European consultant providing field and sales support to customers in partnerships with the sales team, the product management team, customer service and the technical team.

    ii. Analyze, understand, interpret and give a clear picture of the European Filter and Membrane business related to Molecular Biology, Cellular Culture and Sample Prep Market including market share, market dynamics, trends, current and future needs, threats and opportunities.

    iii. Keeping a close link with the different support groups like customer service, technical service, production planning and marcom.

    iv. Develop, communicate and manage the implementation of tactical sales plans and track their success.

    v. Develop sales strategies, launch packages, sales support tools, market communication campaigns and training programs inside specific project teams

    vi. Assess sales force and technical service training needs and develop, organize, conduct regular internal workshops and training sessions

    vii. Consultant on marketing communication programs and develop selling tools to support European sales strategies and action plans, integrating local market specialities.

    viii. Build and maintain successful relationships with counterpart colleagues within the company and company partnership, alliance companies and distribution networks
  • Millipore - European Technology Manager

    Guyancourt 2007 - 2010 European product management consultant providing field and sales support to customers in partnerships with the sales team, the product management team, customer service and the technical team

    Analyze, understand, interpret and give a clear picture of the European Filter and Membrane business related to Molecular Biology, Immunology, Cell Culture and Sample Prep Market including market share, market dynamics, trends, current and future needs, threats and opportunities

    Close link with the different support groups like customer service, technical service, production planning and marcom departments.

    Develop, communicate and manage the implementation of tactical sales plans and track their success

    Develop sales strategies, launch packages, sales support tools, market communication campaigns and training programs inside specific project teams

    Assess sales force and technical service training needs and develop, organize, conduct regular internal workshops and training sessions

    Consult on marketing communication programs and develop selling tools to support European sales strategies and action plans, integrating local market specialities

    Build and maintain successful relationships with counterpart colleagues, company partnership, alliance companies and distributor networks
  • Millipore - European Lab Automation Manager

    Guyancourt 2004 - 2007 Main responsibilities, aligned towards driving pro-actively the Bioscience Business Growth in Europe, included

    i. Driving and tracking of customers automation support needs and requirements together with a focused monitoring of the relevant lab automation and instrumentation market in Europe.

    ii. Initializing, developing and establishing of regional and European relationships with the lab automation and instrument companies.

    iii. Supporting automation related key initiatives and requests from Product Management, European Field Marketing and Automation Engineering group

    iv. Developing focussed marketing communication programs and selling tools to support the European Sales Strategies and Action Plans

    v. Managing and coaching the Automation Support Specialists
  • Millipore - European Lab Automation Support Manager

    Guyancourt 2004 - 2007 Driving and tracking of customer's automation support needs and requirements together with a focused monitoring of the relevant lab automation and instrumentation market in Europe

    Initializing, developing and establishing of regional and European relationships with the lab automation and instrument companies (e.g. Tecan, Beckman, Perkin Elmer, Hamilton, Caliper, Eppendorf, Cybio)

    Supporting automation related key initiatives and requests from Product Management, European Field Marketing and Automation Engineering group

    Developing focussed marketing communication programs and selling tools to support the European Sales Strategies and Action Plans

    Managing and coaching the automation support specialists
  • Millipore - European Lab Automation Support Specialist

    Guyancourt 2001 - 2004
  • Millipore - European Automation Support Specialist

    Guyancourt 2001 - 2004 Establishment of the European Automation Support group

    Technical automation and instrument consultant in a complex sales team approach in the European Life Science Market

    Developing, adapting and installing customer/instrument specific automation protocols for Millipore Genomics, Proteomics and Drug Discovery products and linked applications

    Initializing, developing and establishing of regional and European relationships with the lab automation and instrument companies (e.g. Tecan, Beckman, Perkin Elmer, Hamilton, Caliper, Eppendorf, Cybio)
  • ANALIS - Sales Product Specialist

    1993 - 2001 Sales and product support for Robotic Handling Systems and Sequencers from Beckman-Coulter for all Belgium and Luxemburg

    State-of-the-art knowledge and know-how of Beckman Robotics and Instrumentation Systems

    Demonstration and on-site training at customer's sites

    Dedicated presentations, through workshops and seminars, of those systems in function of the needs of the customers

    Automation market analysis as well as thorough information gathering and development of specific strategies towards existing competition
  • ANALIS - Sales Representative

    1992 - 1993 Sales responsible Clinical Diagnostics systems including Flow Cytometry instruments from Beckman-Coulter for the Dutch-speaking region of Belgium
  • SmithKline Beecham - Junior Research Associate

    1990 - 1992 SmithKline Beecham (Department R&D Bacteriology),
    Support, research and study on the efficacy of GSK recombinant Hepatitis-B vaccines in vivo and in vitro with monthly reporting to R&D management

Formations

  • Free University Of Brussels (VUB) (Brussels)

    Brussels 1986 - 1990 PhD Biotechnology
  • Free University Of Brussels (VUB) (Brussels)

    Brussels 1981 - 1986 Engineer in the Chemistry and Agriculture Industries
  • Université Libre De Bruxelles (ULB) (Bruxelles)

    Bruxelles 1981 - 1986 Biotechnology Engineer

Réseau

Annuaire des membres :