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Gwénaëlle JAIN

Radnor

En résumé

Marketing Communications Manager with a ten-year track record of strategizing and executing sales-driving marketing campaigns, mostly for Software companies across Europe. Creative, results-oriented with strong communication skills, commitment and vision.

Mes compétences :
Marketing

Entreprises

  • RES Software - Marketing Manager, Global and Strategic accounts, EMEA

    Radnor 2012 - maintenant Strategic Marketing management for Global Strategic Enterprises* team in Europe - France, UK, Benelux, Netherlands, Germany, Switzerland (* 15.000 users and more)

    - Create regional marketing plans based upon the Corp. marketing focus area and local business needs
    - Manage the effective local execution of demand generation campaigns across Europe
    - Manage and track all ROI of campaigns to support decision making on future activities
    - Work pro-actively with systems integrators and outsourcers, focus partners and implement jointly funded marketing activities
    - Manage events in all regions
    - Manage PR programs in regions – with local PR agencies
    - Manage social media activities
    - Ownership and management of the EMEA marketing budget

  • RES Software - Marketing Communications Manager - France

    Radnor 2011 - 2012 Orchestration and management of marketing programs and strategies for France.

    - Develop successful lead generation programs and local marketing campaigns
    - Tracking, evaluation of all ROI of campaigns
    - Work pro-actively with all the partners in France
    - Develop sales tools, regional specific collateral for the sales team
    - Manage all local events
    - PR management
    - Ownership of the budget & expenditures within the region

  • BDNA Corporation - Marketing Communications Manager

    2007 - 2011 Management of lead generation activities and brand awareness in 6 countries in EMEA

    - Manage PR efforts to drive messaging and brand awareness in each country
    - Write content for all marketing activities: product collateral, website content, email and advertising campaign content, social media messages.
    - Support go-to-market activities including product launches, lead generation campaigns, sales tools and events (tradeshows, kick-off meetings, conferences).
    - Develop marketing programs to enhance customer and partner relationships.
    - Manage the EMEA marketing budget.

  • LaSer - Communications Manager - France

    Paris 2003 - 2006 Management of external and internal communications activities for the corporate office located in Paris.

    - Manage PR efforts.
    - Develop marketing materials: datasheets, website content, email and marketing campaigns.
    - Manage content and distribution of monthly internal and external newsletters.
    - Coordinate events: B to B exhibitions, conferences and internal kick off

  • net4any - Marketing Coordinator

    2002 - 2003 Assistance of the Marketing Director EMEA

    - Manage corporate events
    - Assistance of the PR agency
    - Help in developing sales tools (brochures, product PPT presentations, market researches, etc.)
    - Management of marketing campaigns

  • iconixx - Marketing Assistant

    2000 - 2002 2 years work experience in the US (bethesda, MD) in a web agency as Marketing Assistant for the Marketing and sales department (10 people). Worked in close relationships with the sales director of the Paris office.

Formations

  • Strayer University (Washington Dc)

    Washington Dc 1998 - 2000 Associate in Arts

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