Menu

Gwenaelle LARREY

Paris

En résumé

Just arrived at Singapore.

Marketing & Communication profile:
• 5 years of experience in marketing and communication, developing innovative products, marketing campaigns and tools.
• Strong experience in project management. Demonstrate ability to build trust relationships within a business partner ecosystem.

I have worked in marketing for 5 years within international companies and with complementary experiences. I spent 2 years with Coca-Cola France for mass market, and then moved to Bel Group, where I have been working for foodservice. I am now seeking a new position in Singapore, to face new challenges in consumer goods, luxury or tourism industry.

Please, do not hesitate to contact me for any question or precision. Thanks.

Gwenaelle Larrey.

Mes compétences :
Agroalimentaire
Analyse marketing
Chef de produit
COMMERCE
Consumer goods
Cosmetics
Cosmétiques
Grande Consommation
Manager
Marketing
Marketing direct
Product manager

Entreprises

  • GROUPE BEL - Product manager

    Paris 2008 - maintenant Brands: The Laughing Cow®, Kiri®, Boursin®, Leerdammer®

    Key accomplishments:
    - Co-developed several projects of product innovations from creation to design packaging.
    - Worked with trade marketing to develop regional and national trade strategy
    - Managed strategic projects and partnerships
    - Developed annual marketing plan
    - As a key contact, coordinated with internal departments and external agencies
    - Produced monthly business reviews
    - Analysed market trends

    Major project: Bel’Imagination - cooking experience
    In charge of a national annual cooking competition, intended for catering professionals
    Organisation:
    - Coordinated from start to finish
    - Developed and rebuilt this national event over 3 years
    - Managed the budget
    Communication & Promotion:
    - Promoted the event with communication tools: specific website, food service press, e-mailing, application forms, recipe booklet, totem …
    - Motivated sales force with internal newsletters, and a sales incentive

  • CATALINA MARKETING France - Conseillère Marketing Enseigne

    2006 - maintenant

  • Coca-Cola France - Junior Brand manager

    2006 - 2008 - Played a key role in development and production of new recipes and new packaging: launched Diet Coke Plus, and Coca-Cola Zero in France
    - Developed the implementation and execution of marketing operational plans on Diet Coke: sampling, trade activation, press releases
    - Orchestrated the Diet Coke Nutrition Program for prescribers: developed an action targeting health professional and consumers with scientific back-up
    => More than 800 dieticians and 6000 doctors involved in this operation
    - Key contact: constantly in touch with operational marketing agencies and different internal departments.

Formations

Réseau

Annuaire des membres :