Repères Beauty
- Senior Quantitative Research Executive
2013 - maintenantConcept/Use tests of skincare, haircare and make-up products for international clients on the mass market & luxury segments
Albatross Global Solutions
- Qualitative research manager
Clichy2012 - 2013
Albatross Global Solutions
- Research consultant
Clichy2010 - 2012Albatross Global Solutions is a market research provider dedicated to improve premium and luxury brands’ business performance.
With over 200 full time employees throughout 18 countries in Asia, Europe, the Middle-East and the US, we have gained a solid expertise and reputation in assisting premium and luxury brands to develop their Service Quality and Market Insights.
Albatross is organized around 2 main divisions :
- Albatross Store Performance : sales improvement and mystery shopping programs
- Albatross Consumer Insights : qualitative and quantitative market research
As part of the Consumer Insights department, my daily tasks include:
Qualitative research (focus groups, individual interviews):
- Client's needs identification
- Offer design: program methodology, schedule and costs
- Screening questionnaire and discussion guide drafting
- Coordination with OP dept. for participants recruitment and project logistics arrangement
- Interviewers/moderators briefing
- Analysis and report preparation
Quantitative research (online, intercept interviews, phone interviews):
- Coordination of company's publications (China Luxury Forecast, Luxury for Kids)
- Questionnaire drafting
- Fieldwork supervision
- Analysis and report review
Monitoring (pricing, distribution network, offer and product displays)
- Fieldwork preparation: methodology definition and operational brief
- Results compilation and formatting
Labbrand China Consulting Ltd., Shanghai, China
- Communication and PR Assistant
2009 - 2009· Company's online visibility development
· SEO optimization
· Wrote/Edited articles about brands and marketing strategies for company's communications
· Client presentations editing in English and French
Asia America Initiative, Washington DC, USA
- Director's Assistant
2008 - 2008· Research project about intercultural communication with China
· Fund raising
· Daily administrative tasks
Orangina-Schweppes, Paris, France
- Category Management Assistant
2007 - 2007· Weekly sales results compilation per store, area and at national level
· Annual sales forecasts for 2007 and 2008
· Recommendations of assortment based on sales results analysis
· Client presentation about 2008 innovations
· Sales leaflets edition for in-store product promotion
