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Hervé WITASSE

PARIS

En résumé

Digital marketing : online acquisition (SEO/SEA, Display & Real Time Bidding, Affiliation, Emailing)

CRM - Media : Data Management Platform, media scenarization

Web & e-commerce general management (web & mobile portals, marketplace, search, self-care & online shop)

Marketing : marketing plan, product & offer development, business consulting

Team management (marketing, project, technical team, acquisition - emarket manager ))

Mes compétences :
Marketing
SEO
Marketing produit

Entreprises

  • Groupe Numericable-SFR - Head of data management

    2015 - maintenant Goals : develop the data asset & activate it through different channels & media to boost sales efficiency (on / off )
    Define business needs regarding to data collection & activation : web analytics & CRM, cold / warm data
    Drive DMP roadmap & customer base onboarding
    Evangelize CRM & customer marketing teams to digital transformation

  • Groupe Numericable-SFR - Head of online acquisition

    2013 - 2015 Define and implement digital acquisition strategy, covering SEO, PPC, Affiliate, Emailing, Retargeting and conversion optimisation
    Analyse ROI and optimise budget to ensure revenue and traffic targets are being met
    Manage a team and external agencies, driving performance

  • Groupe Numericable-SFR - Head of SFR Marketplace

    2011 - 2013 Launch of the SFR web marketplace
    - Transversal coordination (Purchase, Legal, IT, Finance, Customer Service & Processus, Operation)
    - Strong focus on Finance, Design & e-commerce roadmap)

  • SFR - Head of mobile portals

    2009 - 2013 Elaborate mobile internet strategy & make it efficient trough all business unit (m.sfr.fr)
    manage a dedicated team involved in design, development & production (15 people),
    is accountable for the P&L, web mobile channels (several tens M€)

  • Greenwich Consulting - Consultant senior

    Issy Les Moulineaux 2005 - 2008 Marketing and program management projects for telecom & media actors
    Orange, SFR, Bouygues Telecom, Fnac mobile, Tunisiana, Ipnotic Telecom, Canal+

  • Arcome - Marketing consultant

    LA LOYERE 2003 - 2005 Marketing projects for telecom operators. Orange, Bouygues Telecom, Cegetel

Formations

Pas de formation renseignée

Réseau

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