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Hortense PAYENNEVILLE

Massy

En résumé

Highly motivated marketing professional with 3 years of experience in FMCG marketing.

Result-oriented professional with a specialization in operational marketing, I am a true brand-lover with a taste for winning market share.

Experience & strengths:

✔ Creativity & Out-of-the-box thinking
✔ Infinite marketing curiosity & Ability to adapt very rapidly to new challenges
✔ Appetite for in-depth analysis & summarization of complex data
✔ Product launch
✔ Brand P&L management
✔ Digital marketing
✔ People management

Mes compétences :
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Adobe Photoshop
Nielsen
IMS

Entreprises

  • Reckitt Benckiser - Brand Manager Airwick

    Massy 2014 - maintenant - Conducting in-depth consumer & market analysis to evaluate brand & market performances (extensive use of Nielsen Panels).
    - Defining 2015 brand plan & long term strategy elaboration.
    - Launching a new range of 8 products.
    - Managing operational budgets.
    - Liaising with trade / logistics / factories to guarantee flawless operations.
    - Responsible for brand P&L, forecasts & budget management: ensuring profit targets are achieved, margins improved & expenses controlled.
    - Implementating promo strategy.
    - Effectively managing and developing 1 intern.

  • Reckitt Benckiser - Junior Brand Manager Strepsils/ Gaviscon(ell)

    Massy 2013 - 2014 -Performed monthly presentation of the brands' detailed business results (sell-in/sell-out) to top management and key account managers.
    - Defined, recommended and presented the 2014 4P strategies to top management: NPDs (local innovations and global innovations roll-out), assortment, communication pipeline to consumers & health care professionals, media support model (TV and digital).
    - Managed the Strepsils Digital banner and search campaign
    - Developed activation plan after Gaviscon generics entry on the market in order to maintain sales & prescriptions level, secure sales & logistic exceptional forecasts.
    - Managed the brands on all operational going: monthly recommendations on BTG actions to drive share and sales, media plan
    - Managed 1 intern

  • Kellogg's - Intern brand manager Special K (Consumer goods)

    Noisy le grand_France 2012 - 2012 - Operational brand management
    - Development projects: promotion and pack
    - Brand performance analysis
    - Webmarketing actions

  • HENKEL( STOCKHOLM) - Intern Brand Manager Schwarzkopf & Barnängen (Consumer goods)

    2011 - 2011 Development of commercial tools for the salesforce (in collaboration with Retail Education)
    - Participation in the preparation of weekly and annual performance reviews.
    - Competition watch (benchmarking).

  • The SmartGift( BOGOTA DC) - Intern Brand Manager The Smartgift (Boxes)

    2010 - 2010 - Participated in the design and creation of the new boxes
    - Negociation with Hostels and Restaurants to sign partnerships
    - Media responsible: redaction of press release, organisation and participation to events.

Formations

Réseau

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