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Isabelle GUÉGUEN

PARIS

En résumé

I was appointed Marketing Manager in June, 2013. I'm in charge of developing and executing marketing strategies on & off lines. Prior to joining DIABNEXT, I was the qualitative research director at Burson-Marstellor Paris, a communication agency. I was responsible for the entire project lifecycle for my clients and for the development and implementation of novel qualitative market research techniques, integrated with innovations from quantitative research to provide deep insights. I hold a MA in Marketing & Communication, and a MA in Economic Intelligence from University of Paris-Est Marne-la-Vallée.

Mes compétences :
Marketing
Focus group
Analyse
Stratégie de communication
Santé
Stratégie digitale

Entreprises

  • DIABNEXT - Marketing & communication manager

    2014 - maintenant DIABNEXT launches the first comprehensive A.I.-based self-management solution for diabetic patients.
    The patented solution combines patient software and connected add-on devices that upgrade commonly used patient devices to collect their main diabetes data metrics seamlessly. The DIABNEXT self-management solution significantly improves patient follow-up, and helps both the healthcare professionals and patients prevent and reduce diabetes-related complications without changing the patients' habits."

    Based in Paris, Boston & Taipei, DIABNEXT has an extensive patents portfolio in diabetes care and has won numerous prestigious awards for innovation and healthcare, including two CES awards. Especially last month:
    DIABNEXT® won the prestigious 2017 DIABETES FRENCH GOVERNMENT DIABETES INNOVATION CHALLENGE organized by the French government and its healthcare arm “Assurance Maladie”.
    DIABNEXT® won The Trailblazer Company of the Year Award in the Medical Device category in 2017.

  • Freelance Paris - Hong Kong - Nouméa - Consultant en communication

    2013 - 2014

  • Burson-Marsteller - Directrice d'études

    2012 - 2013 Evaluation et optimisation des dispositifs de communication :
    Développement et mise en place de solutions visant à décrypter les perceptions et opinions des publics cibles.
    Les résultats obtenus sont assortis de recommandations et d'un accompagnement pour optimiser le dispositif de communication.

  • I&e Décision - Directrice d'étude

    2004 - 2012 Analyse des perceptions des publics décisifs
    Identification des acteurs et des structurations de l'opinion
    Suivi de l'opinion
    Conseils dans l'optimisation des dispositifs de communication

  • Nouvel Observateur - Documentaliste

    2002 - 2003 • Participation à l’ensemble des tâches documentaires
    • Constitution de dossiers documentaires pour les journalistes sur les thèmes : politique nationale, macroéconomie, environnement.
    • Participation active à la création de la base de données des archives
    • Formation du personnel à l’outil de recherche et d’indexation.

Formations

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