LVMH
- LVMH FB FRANCE – GIVENCHY Brand: Senior Trade Product Manager on Sephora account
Paris2014 - 2014- In charge of the trade marketing action plans for SEPHORA: #1 retailer on French market (30% MS), #1 retailer for GIVENCHY with 41% MS
- Responsible for developing an innovative, effective and performing trade plan mainly focused on Fragrances and Make Up
- Creation of a local sell-out animations within a budget: creative brief for marketing tools development, specific in-store events (roadshows, pre-launch, exclusive launch), GWP mechanics, results evaluation
- Budget commitment follow-up (1400 k€), GWP and sampling strategy and follow up: profit-oriented approach
- Responsible for a triannual event on the worldwide flagship : Temporary Corner on SEPHORA CHAMPS ELYSEES
- Management: 1 intern
Paris2011 - 2014- In charge of Makeup extension within French market : from 100 to 400 doors in 3 years
- Marketing Coordination with Central Corp. Makeup Team: recommendation & development requests
- Responsible for forecasts of Makeup launches and SO events (corporate merchandising, sales products, testers & samples)
- Optimization of one shot products, POSM and sampling strategy: quotas & leftovers follow-up
- Implementation of the Marketing Plan with budget follow-up: coordination with Trade Marketing teams, development of support tools for the Sales team, Marketing Plan strategic presentations to retailers & internal teams
- Sell-in & sell-out data analysis on Givenchy Makeup & competition: monthly reporting, development of market & business expertise, detailed ad hoc analysis, Budget and Revised Budget 1 & 2, launch tracking
- Responsible for 360-launch plan on new Makeup launches
- Management: 1 intern
PARIS2009 - 2010Management: 1 intern in both experiences
YSL BEAUTY FRANCE (Paris) – Makeup Brand Manager
- Forecasts of Makeup launches, Budget 2011 and Revised Budget 2010
- Implementation of the Marketing Plan S2 2012 (Rouge Pur Couture launch)
MAYBELLINE NEW YORK (Amsterdam) – Trade Product Manager / V.I.E
- Launch of a new brand “MNY Maybelline” on Dutch Market: strategic plan + marketing action plan
- Responsible of the Amsterdam Fashion Week sponsoring (PR, backstage, front stage, media, SO event)
- Responsible for developing outstanding et profitable trade plan
