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INSEEC
- Lecturer
Paris
2017 - maintenant
Sup de Pub // Master 2 « Brand content & Events »
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BETC
- Co-fondatrice BETC POP
Pantin
2015 - maintenant
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Canine - Universal Music
- Artist Manager
2015 - maintenant
Artist management: Album & touring strategy, Music videos, photography
Prime time TV shows: Quotidien, C à Vous; playlisted on France Inter radio.
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BETC
- Directrice associée / Associate Director BETC POP
Pantin
2014 - maintenant
♣ Manages all accounts & new business pitches of the agency:
Air France, Beats by Dre, YSL Beauty, Bouygues Telecom, UGC, Festival de Cannes, Evian, Chloé, Sofitel, Pullman, M Gallery, Ibis, Jo&Joe, TGV, Burn Energy Drink, Lacoste, Petit Bateau, Skyteam, France.fr, Unibail…
♣ Leads artists and brands partnerships: From talent scouting to production and negotiating third-party contracts with record labels, managers and promoters.
♣ Establishes creative cultural marketing strategies and activations across music, fashion, fooding, cinema: editorial content, SoMe strategies, events, partnerships (media, events & start-ups), PR.
♣ Produces branded events and brand activations at festivals: Scouting, negotiation, creation, production.
♣ Supervises apps, websites and services development - 3 awards for the Air France Music website.
♣ Implements seeding strategies with cultural influencers: music, fashion, danse, arts, fooding.
♣ Music curation: playlists for social media, retail, events - Spotify & Deezer ad campaigns and partnerships.
♣ Created a record label, POP RECORDS, licensed to Polydor (Universal Music).
♣ Achieved +60% gross margin improvement.
♣ Launched a new media and recruited an editorial, social media and video team.
♣ Represents agency and its brand in media (Contagious, Campaign, Adage, Influencia, Technikart, Tsugi, Trax) and at professional events (Cannes Lions, French Touch conference, Havas Global Leadership Meeting, Midem, Berlin Ciclope Festival, Paris 2.0. …).
♣ Implement PR & Influence strategies - Generated 500 press features.
♣ Supervises directly 7 persons.
♣ Sits on the BETC executive committee (COMEX).
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QUI VIVE
- Music adviser
2013 - maintenant
Music Adviser for "Qui Vive" movie directed by Marianne Tardieu, starring Reda Kateb and Adèle Exarchopoulos. To be released in 2014.
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Qui Vive movie
- Music supervisor
2013 - 2014
QUI VIVE Movie // Music supervisor for the soundtrack.
Cannes film festival 2014 selection (ACID), starring Adele Exarchopoulos and Reda Kateb.
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Spotify
- Strategic board member
Lyon
2012 - 2017
Strategic and new business support for a start-up specialized in music tagging, Niland, acquired by Spotify.
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BETC MUSIC
- Music strategic planner & music and brands partnerships manager.
2011 - 2014
BETC MUSIC advertising agency, BETC Paris, Havas Worldwide // Music strategic
planner & music and brands partnerships manager.
* Established international branded music platforms, brand activations and media strategies for brands such as Air France Music, Hennessy, Evian, Badoît, Peugeot, Nutella, Louis Vuitton, Lacoste, Sofitel, Courrèges, UGC....
* Negotiated global partnerships with local and international artists.
* Achieved +300% fans and + 30% engagement rate for Air France Music on social media.
* Developed and produced a branded festival for Nutella.
* Produced innovative iPhone / iPad apps and interactive music videos - Ranked #1 on iTunes
Apps charts and received 6 awards with the Air France Music app.
* Identified new market opportunities, created and priced new agency propositions, resulting in a
30 % gross margin improvement.
* Ranked Top 20 on iTunes music charts with original branded tracks.
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W.E.A.
- Brand Manager
2007 - 2011
Promoted Warner Music Group international repertoire in France (physical and digital albums, ringtones, merchandising, touring) - Responsible for a 2 million EUR turnover.
Artists: Lykke Li, Cee Lo Green, Red Hot Chili Peppers, Green Day, Foals, Theophilus London, Gnarls Barkley, Tracy Chapman, David Byrne, Randy Newman, Brad Mehldau, Ray Lamontagne, Paramore, My Chemical Romance, Craig David, Twilight OST, etc.
* Wrote and implemented marketing plans in a 360° environment. Achieved 5 platinum records, 8
gold records, charted #1 with 30 singles or albums.
* Managed production and media planning for TV, Radio, Press, Retail and Digital campaigns (SEM, banners, viral, social networks).
* Set up partnerships with media, retail and brands.
* Marketed D2C e-shops with contests, community management, CRM and artists websites administration.
* Budget monitoring and projects P&L.
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Warner Music France - WEA Music
- Chef de produit - Marketing international
2007 - 2009
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Planetes-reductions.com
- Business plan
2006 - 2006
Planete-reductions.com, affiliation platform // Business plan - Consulting
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UNILEVER
- European Assistant Brand Manager
Rueil-Malmaison
2005 - 2005
UNILEVER // European Assistant Brand Manager, Lipton Ice Tea Innovation Center.
§ Developed a new range of products under a new brand with the Pepsi-Lipton joint-venture.
* Optimized ranges by elaborating new products.
* Participated in the brand strategy through a global brand repositioning.
* Managed relations with labs and design, advertising and consumer research agencies.
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Unilever
- Assistante Chef de Produits Europe Lipton Ice Tea - Innovation Center / Stage 6 mois
Rueil-Malmaison
2005 - 2005
UNILEVER, European Assistant Brand Manager Lipton Ice Tea, Innovation Center. 6 months, Paris (internship in an international English speaking team)
- Developed new concepts for European markets.
- Assisted in marketing development : design, packaging, and product.
- Initiated, assisted in and analyzed qualitative, quantitative and sensory market researches.
- Activated innovation projects.
