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Jean-Baptiste MAZZOLENI

En résumé

Mettre à profit 11 ans d’expérience en branding et marketing opérationnel acquise en Chine pour le développement de marques / produits dans un environnement B2B / B2C à l’international.

Mes compétences :
Marketing strategy
Distribution
PR
Retail
Chine
Business development
International Marketing
International Experience
Retail management
Licensing
Wholesale
Branding strategy
Event Organization
Event management
Social Media Strategy
Brand development
Sales and marketing strategy

Entreprises

  • Indépendant - Consultant

    2017 - maintenant Act as a consultant to support company towards a China / Asia activity development with go to market strategy, marketing and product audit. Offer solution for local manufacturing in various categories (apparel, sunglasses..)
    Ongoing project :
    - Lacoste Global Operations
    - Directo.co.kr

  • MRH Sparotica Group - Senior Brand Manager

    2015 - 2017 Brand Manager for:
    - Religion (UK) (Greater China Area)
    - PULLIN (Fra). (Greater China Area then extended to Asia in March 2016)
    - Farah (UK) (Greater China Area)
    - Hip and Bone (Can).. (Greater China Area)
    - Ben Sherman (UK) (Greater China Area)
    - Blanc Des Vosges (Fra - China)
    - Special project: Pretty Wild (NL - Worldwide)

    Elaborate branding / Communication strategy with environment setup and execution (Integrated Marketing/PR/Digital/Retail) and data gathering process.
    Sales development through licensing deals and distributors in Asia.
    Export management from product brief to production and international delivery.
    Work in collaboration with product department, marketing department and business development team.

    Report to Groupé General Manager

  • Marcadé Event SA - Project Director

    2011 - 2012 International luxury Event Company based in Paris with offices in New York and now in Shanghai.

    Local partnership to develop the company activity in China.
    - Event management,
    - Budgeting and execution,
    - Local adaptation,

  • 101 Distribution - Fashion Distribution - Greater China - Brand Director

    2009 - 2015 Company partially acquired by MRH Holding in 2015.
    Wholesale fashion distribution company opened in Hong-Kong to develop the French premium Brand: Pull-in. Office in Shanghai, Beijing and Tapei. Overall management :
    - Full marketing strategy with link to Agency (PR, events), and launch of data gathering process.
    - Business development: Retail, Wholesale, License, E-commerce (Tmall / 3rd party website),
    - Back office management / SOPs.

    Became 2nd international market for the brand.

  • In The Cut Entertainment - Account Manager

    2007 - 2011 Integrated marketing company based in Shanghai with office in Beijing – Public relation and event services company.
    Clients : Swatch, Converse, Lucas Film, Guess, Louis Vuitton, The Peninsula Hotel, Ecco,..
    Project management, budget, production and design team management, event and logisitics management. Internal evolution, from event coordinator to account manager.

  • Hurricane Event - China project manager

    2006 - 2007 Establishment of FISE event in China. Events who gather more than 300 000 visitors for a week in South of France - Montpellier
    Project layout, sponsorship package, local adaptation, riders management..
    Started as an internship

Formations

  • Winthrop University (Rock Hill, Sc)

    Rock Hill, Sc 2005 - 2005 Marketing - Communication

  • Mercure Academy

    Montpellier 2004 - 2006 Bachelor in Marketing

    Communication / integrated marketing / administation

  • ESICAD Toulouse

    Labege 2002 - 2004 International Business

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