Jean-Baptiste ROBERT

En résumé

Entreprises

• Reckitt Benckiser - Responsable de Secteur (Graduate Program)

  Massy 2016 - maintenant

• LACTALIS NESTLE ULTRA FRAIS - Assistant Chef de Produit

  Noisy le grand 2015 - 2016 Cliquez pour modifier la description du posteBrand: Nestlé, La Laitière / Revenue of €1.5 billion
  Portfolio: Secret de Mousse, Feuilleté de Mousse and MaronSui's
  
  • Sales analysis (panels IRI, Kantar, sales in) / creation of analytical tools
  • Set-up of promotional operations (reset of the "Feuilleté portfolio", Catalina, coupons)
  • Management of packaging development & modifications
  • Day-to-day monitoring of the range (product quality follow-up, product launch assessment, benchmarking, sales pitch)
  • Participation in new product launch

• Reckitt Benckiser - Assistant Customer Marketing Manager

  Massy 2014 - 2015 Brand: Reckitt-Benckiser, multinational consumer goods company / Revenue of €11.2 billion
  Retailers: Leclerc / Intermarché
  
  • Sales analysis of the RB performance in the distribution channels: Leclerc et Intermarché via Nielsen (diffusion, product range, promotion, merchandising)
  • Reshaping of the analytical tools of Nielsen/Ad-hoc data for presentations
  • Creation of support tools for promotions: Collaboration with the advertising agency and sales force to elaborate sales pitch and POS item for the event "Rendez-vous Beauté"
  • Creation of merchandising planograms (Spaceman software)

• Michel et Augustin - Chef de secteur

  Boulogne Billancourt 2013 - 2013 Brand: Michel et Augustin, French premium brand about food products / Revenue of €26 millions
  Portfolio: 110 stores in the West part of Paris (70% of independent)
  
  • Listing and selling of star, innovative products and follow up on the company projects
  • Promotions : Setting up of 21 local operations and animations in store
  • Merchandising : qualitative development in the stores and new merchandising feedbacks (dispalys)

• Mosoj Yan - Assistant communication externe

  2012 - 2012 Mosoj Yan, NGO in Bolivia divided in 3 centers to help children to get out of street life. 45 employees
  
  • Creation of marketing tools. 3 event posters created and printed to 3500 copies
  • Close contact with the Bolivian media agencies (press, television, radio) and advertising agencies
  • Project monitoring of "Night without Roof", presentations in SPanish at the universities and French Embassy

Formations

• WFI Ingolstadt School Of Management

  Ingolstadt 2013 - 2015 Master
  
  Major Marketing - Communication
  
  • Analytical customer management - Service Management (English)
  • Communication RSE – Management of Sustainable Companies (German).
  • Empresas y economia de América Latina
  • Master thesis: « The olfactory marketing: impact on consumer behavior and mental imagery » with highest honours

• Ecole Supérieure De Commerce De Toulouse

  Toulouse 2011 - 2014 Master
  
  MSc Marketing
  
  Major: Marketing / Minor: Strategy
  
  Ranked: 68 out of 728 with 14,8 (Good)
  

• Aarhus University - Institute Of Business And Technology AU-IBT (Herning)

  Herning 2010 - 2011 Media Production (Pack Office + Adobe avec notamment Photoshop et Illustrator)
  Intercultural Studies
  International Communication
  Marketing
  Danish for beginners
  

• Université Tours Francois Rabelais LEA

  Tours 2010 - 2011 Licence
  
  Mention Assez Bien.
  Deuxième semestre effectué à l'étranger, Aarhus Universitet (Danemark).

• Lycée Gabriel Touchard

  Le Mans 2008 - 2010

• Lycée Jacques De Vaucanson

  Tours 2008 - 2008 Baccalauréat Scientifique, spécialité Mathématiques, option Art

Réseau

• Agnes MORISSET

• Camille REDUREAU

• Elise HENNEBOIS

• Evelyne HENNINGER-MAUSSANT

• Hermine SOLON

• Jessica ALLAIN

• Laurent JARDIN

• Pauline WELCK

• Thomas CHEVRIER