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Jean-Christophe TEIGNER

New York

En résumé

Mes compétences :
Marketing
Communication
Retail marketing
Trade marketing
Formation

Entreprises

  • Tiffany & Co. - Directeur Marketing

    New York 2014 - maintenant Worldwide Tiffany watches
    Marketing & Sales activation

    Strategy, planning and development
    • Define and implement tiffany Watch brand strategy to drive global market share and image
    • Coordinated and delivered marketing-communication plans at international and local markets level
    • Manage sales activation including Visual Merchandising, Training and Incentives

    Marketing & Communication
    • Coordinated marketing plans, budgets and operations at global and local level
    • Created international brand and corporate advertising platforms, campaigns and programs
    • Developed strong expertise in off and on line communications (TV, print, outdoor, web, events, PR) and trade marketing
    • Manage projects with international agencies (research, advertising, CRM, BTL)

    Sales Activation
    • Lead Watch visual merchandising tools and guidelines'​ development
    • Lead Watch training programs and guidelines' development
    • Set up watch training experts network


    Management
    • Organized, recruited, and developed the teams under my responsibility
    • Animated International Operational Marketing department

    Budget
    • Control global marketing and sales activation budget

  • Richemont - Directeur marketing - Roger Dubuis

    Paris 2011 - 2014 Worldwide Marketing

    Strategy, planning and development
    • Define and implement tiffany Watch brand strategy to drive global market share and image
    • Coordinated and delivered marketing-communication plans at international and local markets level
    • Manage retail activation including Visual Merchandising and Training

    Marketing & Communication
    • Coordinated marketing plans, budgets and operations at global and local level
    • Created international brand and corporate advertising platforms, campaigns and programs
    • Developed strong expertise in off and on line communications (TV, print, outdoor, web, events, PR) and trade marketing
    • Manage projects with international agencies (research, advertising, CRM, BTL)
    . Devpt of the Trade marketing

    Management
    • Organized, recruited, and developed the teams under my responsibility
    • Animated International Operational Marketing department

    Budget
    • Control global marketing and retail activation budget

  • Banque privee edmond de rothschild - Responsable communication et marketing

    2007 - 2011 oles and responsibilities:
    - Identify strategic growth opportunities & business development
    - Build operational marketing initiatives and actions plans ( vision & management, Co-sponsoring, Customers Marketing) to deliver revenue & sustainable growth.
    - Deliver strategic operational Marketing Brand design thru operationalisation of Core Creative Idea
    - Visual brand Identity
    - Lead & manage ATL agencies
    - Deliver activation, implementation plans and executional guidelines and tool kits

Formations

Pas de formation renseignée

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