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Joanne CARANDO

AIX EN PROVENCE / MARSEILLE

En résumé

Manager Marketing et experte en gestion de produits et de projets Internet avec +10 ans d'expérience dans les Médias, Telecoms et Internet.

Bilingue français/anglais

Compétences :

• Marketing Produit International
• Marketing Mix
• e-Marketing / Réseaux Sociaux
• Business développement
• Acquisition et fidélisation clients
• Opérations Marketing
• SEO, SEM, SEA
• Stratégie produit
• stratégie éditoriale, animation de communautés
• Analyse statistique et tableau de bord
• Gestion de programme
• Localisation / Internationalisation
• Méthodologie projet,
• International / B2B / B2C
• Communication efficace, prise de parole en public aisée
• Esprit d'équipe

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Marketing Manager and Senior Product Manager with +10 years experience in multinational Media, telcos and Internet organisations.

Bilingual French/English

Expertise:

• International Product Marketing
• Marketing Mix
• Online Marketing / Social Media
• strategy and Business Development
• Online Traffic Acquisition & Retention
• Marketing Operations
• SEO, SEM, SEA
• Product Strategy
• Content Strategy and Community Manager
• Statistics Analysis & Reporting
• International Program Management
• Project Management Methodologies & Best Practices
• Localization / Internationalization
• International environment / B2B & B2C
• Efficient communicator and public speaker
• Recognized team player

Mes compétences :
Analyse marché
Business
Business developpement
Business plan
Cahier des charges
Chef de produit
Chef de projet
Commercialisation
Communication
Expérience utilisateur
Manager
Marketing
Marketing mix
Microsoft CRM
Rédaction
Rédaction cahier des charges
Roadmap
Seo
Statistiques
Stratégie

Entreprises

  • NauticExpo - MedicalExpo (VirtualExpo)

    maintenant
  • VirtualExpo - Responsable e-Marketing

    Marseille 2012 - maintenant
  • Albelli (Groupe Vista Print) - Country Manager

    2011 - maintenant Albelli is the B2C brand of Albumprinter which is a 100% subsidiary of Vistaprint NV (Nasdaq: VPRT), a leading online provider of professional marketing products and services to micro businesses and the home. For more information surf to www.albumprinter.org

    >> Responsible for the budget and turnover, including profit and growth of ALBELLI FR.
    >> In charge of the development of external partnerships (online and offline), to grow the ALBELLI brand in France.
    >> Main point of contact for new and existing partners, management of the whole workflow including campaign planning, execution and reporting.
    >> Overall financial performance management of the French vendor.
    >> In charge of ensuring timely product introductions to the French market.
    >> Responsible for maintaining the FR website and editors.
    >> Responsible for ensuring the quality of all French ALBELLI Products.
    >> Establish and maintain relationships with external agencies in France.
    >> Identify new trends in the photo book business.
    >> Social Media Strategy Development.
    >> Team management
  • WALEA - Investor and Head of Marketing and Sales Operations

    2009 - 2011 Walea est le premier club de gym en ligne dédié aux femmes enceintes, mamans et femmes actives, leur offrant ainsi une solution sportive et bien-être innovante. Lauréat du concours national MEDIAVERDE 2009, Walea a été reconnu par un jury de professionnels comme entreprise innovante participant activement au développement durable par l'utilisation des nouvelles technologies de l'information et de la communication.

    Marketing mix, définition du l'offre et des fonctionnalités produits, suivi du développement du portail Internet. Définition et mise en œuvre de la stratégie produit et éditoriale. Mise en œuvre du plan de recrutement et de fidélisation client. Définition du plan de recrutement, de fidélisation et des critères de succès. Consolidation de la stratégie de lancement. Définition de l’application iPhone. Responsable la production vidéo, définition des critères de format et de streaming pour l’intégration sur la plateforme web.

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    Walea is an online gym dedicated to woman, pregnancy and maternity, offering a new sport and wellbeing solution for women. Laureate of the 2009 French Mediaverde Contest, Walea has been recognized by a jury of professionals as innovative in its use of the NICT and as having positive social and environmental impacts.

    Marketing mix, devised concept definition, defined product requirements, managed internet project development, devised and implemented product and content strategy, set traffic acquisition and retention plan, and consolidated product launch strategy. Defined the iPhone application. In charge of video production, established streaming formats.
  • AOL Time Warner Europe - Senior Product Marketing Manager

    2005 - 2008 Responsable du portefeuille européen des sites Internet, des services payants et d’audience. Définition et mise en oeuvre de la stratégie produit européenne : marketing mix, définition des spécificités et fonctionnalités produit (cahier des charges), définition et livraison de la roadmap en Europe, gestion de projet, marketing relationnel (CRM), stratégie éditoriale et animation de communautés, monétisation des produits, chargée des opérations marketing et de la commercialisation et communication. Statistiques, business case et responsable P&L. Évangélisation produit, communication interne, formation SAV.

    In charge of Audience and Paid Services European Portfolio. Draw and implemented an effective European product strategy : marketing mix, product definition and requirements (product requirement document), roadmap definition and delivery across countries, project management, e-marketing (CRM), editorial strategy and community management, monetization, in charge of marketing operations, sales and communication. Statistics, Business case, P&L. Product evangelization, internal communication, customers'service training.
  • AOL Time Warner France - International Product Manager

    2002 - 2005 Product Delivery and Management for suite of AOL FR and EU products.

    Lead the definition, development, launch and product life cycle. Principle point of contact for FR specificities, strong EU/US cooperation (best practices). Achievements: AOL Pictures, Print Partner integration. Initiated AOL Pictures to mobile, devised AOL online storage offer.

    Internationalization of US products for the FR market: competitive assessments, business cases, consumer benefits, sales pitch, product specificities for FR market, business rationale, Web design and navigation, sign off on final concept, project support, performance requirements, launch plans, local content integration, life cycle management.
  • WWR INTERNATIONAL (MERCK) - Communication Project Manager

    2002 - 2002 Project management for VWR's 2200 pages sales catalogue. In charge of pharmaceuticals products : branding, sales pitch and layouts.
  • France Télévision Publicité / Groupe Expansion - Marketing analyst

    2000 - 2002 Quantitative surveys (mass consumer goods), account & sector-based studies, prospective consumer panels, sales pitch, questionnaire analysis.

Formations

  • IICP

    Paris 2000 - 2001 e-Marketing / International Communication

    Marketing / Advertisement - Graduated with Honors
    Essay: Globalization and Advertisement
  • Université Paul Valéry

    Montpellier 1994 - 1999 Master in English Studies / British and American civilizations

    LLCE Anglais - Graduated with honors
    Essay: Hawaiian Royal Incest - A Study in the Sacrificial Origin of Monarchy
    http://www.transatlantica.org/document525.html

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