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Johann FOURNIL

PARIS

En résumé

20 years of experience of international advertising, strategy and product / innovation management.

Based in Paris (France)

- Brand positioning / brand strategy / marketing plans (full mix)
- Brand communication platforms 360°
- P&L management
- Business negociations
- Industrial challenges
- Team leadership
- Business Development
- International sales management

SpecialtiesAdvertising, Marketing, International Business,
Good Knowledge of European, and Middle East markets
Teacher in Business Schools in Advertising and Marketing for 5 years

Mes compétences :
Advertising
Business
COMMERCE
Commerce international
International
International business
Marketing
Marketing International
Publicité

Entreprises

  • M2i Life Sciences - Directeur de la communication et du développement

    2013 - maintenant Communication interne
    Communication digitale
    Relations institutionnelles (ministère, UE...)
    Relations presse
    Création et mise en place de la startégie d'un pôle Bio Controle Agricole en 2014
    En charge du business développement du Bio contrôle

  • Peugeot - International Brand Image Manager - Europe

    Paris 2012 - 2013 - In charge of Brand Image Development in 12 countries
    - Control and cooperation with Countries Marketing Directors and CEO
    - Control and cooperation with Advertising and Marketing teams in Peugeot Headquarters ( Media, Advertising, Sponsorship, Digital, Events, PR…)
    - Definition of the global Brand policy
    - Analysis of Image, Advertising and customers surveys.
    - Input in every aspect of the 360° communication: Advertising (ATL, BTL and Digital), Sponsorship, Events, Exhibition, Product and range animation
    - Responsible of the Brand Identity and the Brand Image improvement

  • Peugeot - Deputy Director Iran

    Paris 2008 - 2011 - Contracts
    - Industrial development
    - Marketing,sponsorship and communication policy and strategy
    - Turnover 500 M€

  • Peugeot - International Market Manager ( Northern Africa & Middle East)

    Paris 2005 - 2008 - Define the products strategy and range
    - Define prices & positionning
    - Product Launch Organization
    - Area : Algeria, Marocco, Tunisia, Lybia, Egypt, EAU, Lebanon, Israel, Cyprus, Malta, Syria, Jordania, Saoudi Arabia, Oman, Irak

  • Peugeot - International Advertising Coordinator - Western and Northern Europe

    Paris 2000 - 2005 In charge of Peugeot Advertising Strategy and communication for 10 European countries : France / Germany / Netherlands / Austria / Switzerland / Denmark / Finland / Norway / Sweden / iceland

  • Peugeot - International Advertising manager for Aftersales Parts and Services

    Paris 1998 - 2000 - Production of International Advertising campaigns for Peugeot Services ( Peugeot Assistance....) on TV / Billboards / Internet...
    - Definition of Peugeot Aftersales services advertising strategy

  • Peugeot - Advertising Manager

    Paris 1997 - 1998 - In charge of advertising, publicity,promotion and sponsorship for France western area

Formations

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